Wise: Global Money Transfer
Send payments internationally
Your score
Strong. 4 of 43 checks need attention.
Wise: Global Money Transfer
Finance · US
- Discoverability81.7
Top 5 for 2 of 6 terms · 95% of characters
- First impression96.8
icon 100, shot 1 100, subtitle 90 of 100
- Credibility91.7
4.6★ from 109k ratings
- Clarity86.9
5 of 6 viewers described it correctly
- Competitiveness20.8
Picked 0 of 2 shelf runs · 39th pct
Working
- Your app name uses 27 of 30 characters. That's a good use of the highest-weighted field you have.
- You have a subtitle. Good, most indie apps don't.
Not working
- "amazon" shows up in your description. Comparison claims about named competitors are a review risk, and in the keyword field they're also characters buying you nothing.
- You're covering 6 of the 9 additional languages the United States storefront supports. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 480 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic, Korean, Vietnamese.
Leaderboard rank
See the full board →- #22Pinterest79.7
- #23Wise: Global Money Transferthis app79.3
- #24Venmo79.2
The shelf
3 of 3 simulated users picked a rival off this row.
Search results · US · Finance
They were asked to find: “You want to see where your money is going without handing over more than you have to.”
- You1
Wise: Global Money Transfer
Send payments internationally
4.6109K ratingsGet
Skeptical Researcher passed: “4.6 stars is fine, but I'm seeing a business card and account features instead of transfer details, which doesn't tell me what I need to know.”
- 2
Remitly: Send Money & Transfer
Fast international payments
4.92.7M ratingsGet
- 3
MoneyGram® Money Transfers App
Send Money Transfers Online
4.9697K ratingsGet
- 4
Paysend: Send Money Worldwide
Fast Global Money Transfers
4.830K ratingsGet
- 5
WorldRemit: Money Transfer App
Send Transfers & Remittance
4.8216K ratingsGet
Your taps
Where the taps went
- Remitly: Send Money & Transfer4/6
- MoneyGram® Money Transfers App2/6
- Wise: Global Money Transferyou0/6
Fix these first
5 changes, in order of impact.
Competitor brand names in metadata
"amazon" shows up in your description. Comparison claims about named competitors are a review risk, and in the keyword field they're also characters buying you nothing. Remove other companies' brand names from your metadata. This is a rejection risk, not just wasted characters.
visibilityApple-documentedCross-index locales unused
You're covering 6 of the 9 additional languages the United States storefront supports. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 480 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic, Korean, Vietnamese. Add metadata in your storefront's additional supported languages. Each one is another 160 indexable characters (30 name + 30 subtitle + 100 keywords) in the same storefront.
visibilityIndustry consensusRating count vs the top 5
You have 109,423 ratings; the median of the five apps you're competing with is 215,551. Side by side on a search shelf, that gap is the first thing a cautious user notices. Ask for ratings in-app at a moment the user is happy. iOS shows no download counts, so your rating count is the only popularity proof a stranger can see.
conversionIndustry consensusPreview video is the weakest part of your listing
Preview video scores 33/100. Weakest: Poster frame shows card UI with no visible trust cues like ratings or security badges; preview video present in a trust-scan category (finance), where videos measured −3–7%; it has to earn its slot. What the review actually saw: preview video present in a trust-scan category (finance), where videos measured −3–7%; it has to earn its slot; Poster shows 'BUSINESS' card UI without a clear benefit caption explaining the app.
conversionOur proposalIn-app events published
You have no in-app events. You can run up to 10 at once, they show up on your product page and in search, and they cost nothing but the time to write them. It's the cheapest extra surface on the store. Publish an in-app event. It is a free extra card in search and on your product page, and most indie apps never use one.
visibilityApple-documented
What simulated users said
1 of 6 would tap your card; 0 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The rating looks solid and the screenshots show a straightforward product, but with over 100,000 reviews I need to see what went wrong for people before I sign up.”
- The card
- would not tap
- The page
- did not open it
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The rating is solid and nothing on this card looks like a scam, but I'm not seeing the 1-star reviews that would tell me what actually goes wrong with this app, so I'm backing out.”
- The card
- would not tap
- The page
- did not open it
Privacy Guardian
45, engineer · opens the privacy card before the screenshots
“I can see this handles money and accounts, so I need to check the privacy label first — and I can't from here, so I'm scrolling.”
- The card
- would not tap
- The page
- did not open it
Privacy Guardian
45, engineer · opens the privacy card before the screenshots
“The privacy label alone is a deal-breaker: they're collecting my contacts, my location, my search history, and linking it all to my financial data.”
- The card
- would not tap
- The page
- did not open it
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“Free download that hides the real cost in the fees is exactly the kind of thing that made me stop trusting these apps in the first place.”
- The card
- would not tap
- The page
- did not open it
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“It's free with no hidden subscription waiting for me, the rating is solid at 4.6 stars with over 100k reviews, and I can actually see what I'm getting — a money transfer app, not a trap.”
- The card
- would tap
- The page
- did not open it