AdGuard Ad Blocker for Safari
No Ads DNS, Adblock, Privacy
Your score
Solid. 7 of 43 checks need attention.
AdGuard Ad Blocker for Safari
Utilities · US
- Discoverability75.1
Top 5 for 2 of 6 terms · 94% of characters
- First impression66.1
icon 67, shot 1 63, subtitle 70 of 100
- Credibility84.4
4.3★ from 19k ratings
- Clarity71.4
3 of 6 viewers described it correctly
- Competitiveness48.7
Picked 1 of 6 shelf runs · 53rd pct
Working
- Your app name uses 29 of 30 characters. That's a good use of the highest-weighted field you have.
- You have a subtitle. Good, most indie apps don't.
Not working
- Nothing in your name or subtitle says what the app actually does. It reads as a brand plus adjectives. Those 60 characters are the only text on your search card, so a stranger has to guess, and Apple's text matching has nothing to work with.
- "youtube", "facebook" shows up in your description. Comparison claims about named competitors are a review risk, and in the keyword field they're also characters buying you nothing.
Leaderboard rank
See the full board →- #24PhilosophizeMe70.3
- #25AdGuard Ad Blocker for Safarithis app70.0
- #26Chess ∙63.9
The shelf
3 of 3 simulated users picked a rival off this row.
Search results · US · Utilities
They were asked to find: “You need to scan a document and send it on today, from your phone.”
- You1
AdGuard Ad Blocker for Safari
No Ads DNS, Adblock, Privacy
4.319K ratingsGetIn-App Purchases
Skeptical Researcher passed: “E has 72,671 ratings and is visibly recent with Apple awards shown; A has 19,089 ratings and I can't see any 1-star reviews on either card, so the bigger sample with more credibility wins.”
- 2
Ad Blocker & Browser Protect
Filter ads PRO for Safari
4.27.3K ratingsGetIn-App Purchases
- 3
Total Adblock - Ad Blocker
Faster Browsing With No Ads
4.043K ratingsGetIn-App Purchases
- 4
AdGuard Pro: Safari Ad Blocker
Privacy & Browser Security
4.43.1K ratings$9.99
- 5
AdBlock Pro for Safari
Ad Blocker for Web and YouTube
4.573K ratingsGetIn-App Purchases
Your taps
Where the taps went
- AdBlock Pro for Safari4/6
- AdGuard Pro: Safari Ad Blocker2/6
- AdGuard Ad Blocker for Safariyou0/6
Fix these first
5 changes, in order of impact.
No functional word in name + subtitle
Nothing in your name or subtitle says what the app actually does. It reads as a brand plus adjectives. Those 60 characters are the only text on your search card, so a stranger has to guess, and Apple's text matching has nothing to work with. Put one word in your name or subtitle that says what the app does: the verb or the noun someone would type into search.
visibilityIndustry consensusYour page and your actual users are different people
Your page speaks to privacy-sensitive users; your reviews come from prosumers and power users (46% of the reviews we could place).
conversionOur proposalCompetitor brand names in metadata
"youtube", "facebook" shows up in your description. Comparison claims about named competitors are a review risk, and in the keyword field they're also characters buying you nothing. Remove other companies' brand names from your metadata. This is a rejection risk, not just wasted characters.
visibilityApple-documentedCross-index locales unused
You're covering 8 of the 9 additional languages the United States storefront supports. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 160 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic. Add metadata in your storefront's additional supported languages. Each one is another 160 indexable characters (30 name + 30 subtitle + 100 keywords) in the same storefront.
visibilityIndustry consensusApp preview video
+10–20% est.No preview video, so your first three screenshots carry the search card alone. Roughly 90% of even top-1,000 apps have never tested a video, so a decent one is still an unclaimed lever, as long as the poster frame stands on its own. Test one 15–30s preview whose poster frame stands on its own. A weak poster frame evicts a screenshot and is worse than no video.
conversionStrong evidence
What simulated users said
3 of 6 would tap your card; 0 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The rating's solid, the count is big enough to mean something, nothing on here looks like a scam, and I don't see any complaints left hanging, so I'd tap in to look at the full reviews before I decide.”
- The card
- would tap
- The page
- did not open it
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“I see a paid customer complaining the app stopped working and nobody answered them — that's exactly what stops me cold.”
- The card
- would not tap
- The page
- did not open it
Power User
31, developer · actually reads the description
“The screenshots show working features and actual UI, not just slogans, and 19k ratings at 4.3 stars is solid enough that I'd read the description to see if there's something here.”
- The card
- would tap
- The page
- did not open it
Power User
31, developer · actually reads the description
“The screenshots show real blocking features and manual controls instead of just slogan text, so I'd grab it and see what the paid tier adds.”
- The card
- would tap
- The page
- did not open it
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“Free with IAP is just free with a paywall hiding behind it, and I'm not downloading to find out what it costs.”
- The card
- would not tap
- The page
- did not open it
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“I can't tell what's actually free here and what costs money, so I'm walking.”
- The card
- would not tap
- The page
- did not open it