Gmail - Email by Google
Secure, fast & organized email
Your score
Strong. 9 of 43 checks need attention.
Gmail - Email by Google
Productivity · US
- Discoverability83.2
Top 5 for 3 of 6 terms · 94% of characters
- First impression67.7
icon 94, shot 1 63, subtitle 50 of 100
- Credibility89.3
4.7★ from 2.4M ratings
- Clarity92.9
6 of 6 viewers described it correctly
- Competitiveness75.4
Picked 2 of 4 shelf runs · 75th pct
Working
- You have a subtitle. Good, most indie apps don't.
- Your subtitle uses 30 of 30 characters. Well spent.
Not working
- Your name or subtitle contains "gmail". Apple's guidelines forbid packing metadata with other apps' names or trademarks, and Apple can change or reject the listing over it. Take it out.
- One word appears in more than one indexed field ("email"), costing you roughly 6 characters. Apple counts each word once and says plainly not to repeat words from your name, subtitle or category. Delete the repeats and spend the space on new terms.
Leaderboard rank
See the full board →- #14Instagram80.9
- #15Gmail - Email by Googlethis app80.6
- #16Pinterest79.7
The shelf
3 of 3 simulated users picked a rival off this row.
Search results · US · Productivity
They were asked to find: “You keep letting things fall through the cracks at work and want somewhere to put them that you will actually open again.”
- You1
Gmail - Email by Google
Secure, fast & organized email
4.72.4M ratingsGetIn-App Purchases
Skeptical Researcher passed: “No 1-star reviews visible on the card to assess first, though the rating is strong at 4.7 with a massive count.”
- 2
Email - Edison Mail
Fast, secure & organized inbox
4.578K ratingsGetIn-App Purchases
- 3
Microsoft Outlook
Secure Email, Calendar & Files
4.89.2M ratingsGetIn-App Purchases
- 4
Mail – Organized Email
Email - Fast & Secure Mail
3.84 ratingsGet
- 5
Google Calendar: Get Organized
Easily plan & schedule
4.5132K ratingsGetIn-App Purchases
Your taps
Where the taps went
- Microsoft Outlook5/6
- Email - Edison Mail1/6
- Gmail - Email by Googleyou0/6
Fix these first
5 changes, in order of impact.
Competitor brand names in metadata
Your name or subtitle contains "gmail". Apple's guidelines forbid packing metadata with other apps' names or trademarks, and Apple can change or reject the listing over it. Take it out. Remove other companies' brand names from your metadata. This is a rejection risk, not just wasted characters.
visibilityApple-documentedPreview video is the weakest part of your listing
Preview video scores 0/100. Weakest: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install. What the review actually saw: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install.
conversionOur proposalSame word used in more than one indexed field
One word appears in more than one indexed field ("email"), costing you roughly 6 characters. Apple counts each word once and says plainly not to repeat words from your name, subtitle or category. Delete the repeats and spend the space on new terms. Delete the repeated words from your keyword field. Every word counts once, so repeating it is pure character waste.
visibilityApple-documentedYour page and your actual users are different people
Your page speaks to young professionals; your reviews come from privacy-sensitive users (28% of the reviews we could place).
conversionOur proposalApp preview video
+10–20% est.No preview video, so your first three screenshots carry the search card alone. Roughly 90% of even top-1,000 apps have never tested a video, so a decent one is still an unclaimed lever, as long as the poster frame stands on its own. Test one 15–30s preview whose poster frame stands on its own. A weak poster frame evicts a screenshot and is worse than no video.
conversionStrong evidence
What simulated users said
0 of 6 would tap your card; 0 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“I don't have the information I need to decide, so I'm leaving it alone.”
- The card
- would not tap
- The page
- did not open it
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“If the app can't do basic bulk delete on a mobile email client, that's a dealbreaker for me.”
- The card
- would not tap
- The page
- did not open it
Power User
31, developer · actually reads the description
“This is just Gmail's marketing page dressed up as a product card; it's not telling me anything concrete about what the app actually does or why I'd install it over a competitor.”
- The card
- would not tap
- The page
- did not open it
Power User
31, developer · actually reads the description
“I can see it organizes mail and unsubscribes from things, but the description doesn't tell me what the AI is actually doing or why I'd pay for it.”
- The card
- would not tap
- The page
- did not open it
Privacy Guardian
45, engineer · opens the privacy card before the screenshots
“I need to see the privacy label before I touch anything from Google, and it's not here on the card.”
- The card
- would not tap
- The page
- did not open it
Privacy Guardian
45, engineer · opens the privacy card before the screenshots
“I read the privacy section first, and what Google wants to collect here is too much — location, contacts, search history, user content, all of it linked to me.”
- The card
- would not tap
- The page
- did not open it