Airbnb
Homes, experiences, services
Your score
Strong. 6 of 43 checks need attention.
Airbnb
Travel · US
- Discoverability81.4
Top 5 for 4 of 6 terms · 73% of characters
- First impression87.1
icon 100, shot 1 100, subtitle 60 of 100
- Credibility90.4
4.8★ from 703k ratings
- Clarity85.7
6 of 6 viewers described it correctly
- Competitiveness38.8
Picked 0 of 2 shelf runs · 52nd pct
Working
- You have a subtitle. Good, most indie apps don't.
- Your subtitle uses 28 of 30 characters. Well spent.
Not working
- Your app name is only 6 characters. 24 of your 30 highest-value indexed characters are doing nothing. A brand name alone gets found by people who already know you. Add the words everyone else searches.
- Nothing in your name or subtitle says what the app actually does. It reads as a brand plus adjectives. Those 60 characters are the only text on your search card, so a stranger has to guess, and Apple's text matching has nothing to work with.
Leaderboard rank
- #13Calm79.0
- #14Airbnbthis app78.6
- #15Pinterest77.9
The shelf
3 of 3 simulated users picked a rival off this row.
Search results · US · Travel
They were asked to find: “You are going somewhere new next month and want the trip to stay organised.”
- You1
Airbnb
Homes, experiences, services
4.8703K ratingsGet
Skeptical Researcher passed: “Airbnb is known for customer service failures, but more importantly, I'm not seeing any 1-star reviews on this card to evaluate—I can't tell from what's here whether there are issues.”
- 2
City Experiences
anchored by Hornblower
4.95.3K ratingsGet
- 3
Viator Tours & Attractions
Plan travel experiences
4.9282K ratingsGet
- 4
GetYourGuide: Plan & Book
Attractions, Tours, Events
4.9316K ratingsGet
- 5
Travelocity Hotels & Flights
Car & Vacation rentals
4.8609K ratingsGet
Your taps
Where the taps went
- Viator Tours & Attractions4/6
- GetYourGuide: Plan & Book2/6
- Airbnbyou0/6
Fix these first
5 changes, in order of impact.
App name character use
Your app name is only 6 characters. 24 of your 30 highest-value indexed characters are doing nothing. A brand name alone gets found by people who already know you. Add the words everyone else searches. Spend the rest of your 30 characters on one specific word people actually search for.
visibilityApple-documentedDescription keyword stuffing
The word "you" makes up 5.3% of your description: 21 times in 399 words. Descriptions aren't keyword-indexed on iOS, so this buys you exactly nothing in search and reads as spam to the few people who open it. Stop repeating keywords in the description. It is not indexed on iOS, so stuffing it costs you readability and buys you nothing.
conversionIndustry consensusNo functional word in name + subtitle
Nothing in your name or subtitle says what the app actually does. It reads as a brand plus adjectives. Those 60 characters are the only text on your search card, so a stranger has to guess, and Apple's text matching has nothing to work with. Put one word in your name or subtitle that says what the app does: the verb or the noun someone would type into search.
visibilityIndustry consensusDescription line 1 is the weakest part of your listing
Description line 1 scores 0/100. Weakest: Line 1 'AIRBNB MORE THAN AN AIRBNB' states no reader outcome; Opens with repeated brand name 'AIRBNB MORE THAN AN AIRBNB'. What the review actually saw: Line 1 'AIRBNB MORE THAN AN AIRBNB' states no reader outcome; 'AIRBNB MORE THAN AN AIRBNB' is vague slogan, unclear alone.
conversionOur proposalPreview video is the weakest part of your listing
Preview video scores 0/100. Weakest: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install. What the review actually saw: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install.
conversionOur proposal
What simulated users said
1 of 6 would tap your card; 0 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The rating looks fine on paper, but with nearly 700,000 reviews I need to know what went wrong for people before I even think about using this.”
- The card
- would not tap
- The page
- did not open it
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“I need to see the bad reviews before I commit to anything, and they're not on this card.”
- The card
- would not tap
- The page
- did not open it
Silver Adopter
68, retired teacher · capable, but scam-fearful
“That's the real Airbnb — I know the name and the logo — and 700,000 people ahead of me got there first, so I'll tap it.”
- The card
- would tap
- The page
- did not open it
Silver Adopter
68, retired teacher · capable, but scam-fearful
“I'm not comfortable with an app that holds onto your money instead of giving it back.”
- The card
- would not tap
- The page
- did not open it
Power User
31, developer · actually reads the description
“This is clearly the market leader, but I'm not seeing a single screenshot that shows me something I didn't already expect from a rental booking app.”
- The card
- would not tap
- The page
- did not open it
Power User
31, developer · actually reads the description
“I can see it books things and shows pictures, but I have no idea what else it does or how it talks to anything else I use.”
- The card
- would not tap
- The page
- did not open it