Chess.com - Play and Learn
Online Lessons and Puzzles
Your score
Strong. 4 of 43 checks need attention.
Chess.com - Play and Learn
Games · US
- Discoverability80.8
Top 5 for 1 of 6 terms · 87% of characters
- First impression85.5
icon 100, shot 1 75, subtitle 85 of 100
- Credibility92.9
4.8★ from 817k ratings
- Clarity86.9
5 of 6 viewers described it correctly
- Competitiveness67.2
Picked 0.5 of 2 shelf runs · 68th pct
Working
- Your app name uses 26 of 30 characters. That's a good use of the highest-weighted field you have.
- You have a subtitle. Good, most indie apps don't.
Not working
- One word appears in more than one indexed field ("and"), costing you roughly 4 characters. Apple counts each word once and says plainly not to repeat words from your name, subtitle or category. Delete the repeats and spend the space on new terms.
- The word "chess" makes up 9.3% of your description: 34 times in 366 words. Descriptions aren't keyword-indexed on iOS, so this buys you exactly nothing in search and reads as spam to the few people who open it.
Leaderboard rank
- #2Shazam: Find Music & Concerts83.6
- #3Chess.com - Play and Learnthis app83.5
- #4Spotify: Music and Podcasts83.4
The shelf
3 of 3 simulated users picked a rival off this row.
Search results · US · Games
They were asked to find: “You want something to play in the twenty minutes you spend on the bus.”
- You1
Chess.com - Play and Learn
Online Lessons and Puzzles
4.8817K ratingsGetIn-App Purchases
Skeptical Researcher passed: “No reviews shown on this card despite 816k ratings, so I can't check for the kind of problems that would matter to me before installing.”
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Your taps
Where the taps went
- Math Puzzle Games - Crossmath®4/6
- Chess.com - Play and Learnyou2/6
Fix these first
5 changes, in order of impact.
Description keyword stuffing
The word "chess" makes up 9.3% of your description: 34 times in 366 words. Descriptions aren't keyword-indexed on iOS, so this buys you exactly nothing in search and reads as spam to the few people who open it. Stop repeating keywords in the description. It is not indexed on iOS, so stuffing it costs you readability and buys you nothing.
conversionIndustry consensusYour page and your actual users are different people
Your page speaks to casual gamers; your reviews come from core gamers (35% of the reviews we could place).
conversionOur proposalSame word used in more than one indexed field
One word appears in more than one indexed field ("and"), costing you roughly 4 characters. Apple counts each word once and says plainly not to repeat words from your name, subtitle or category. Delete the repeats and spend the space on new terms. Delete the repeated words from your keyword field. Every word counts once, so repeating it is pure character waste.
visibilityApple-documentedFiller words in name or subtitle
You're spending about 8 characters on filler ("and"). Apple names these as words that add nothing. Swap them for a term someone would actually type. Cut the filler words and spend those characters on a search term.
visibilityApple-documentedSeparator and emoji waste
About 3 characters of your 60 visible indexed characters are going to punctuation and decoration (spaced hyphen ( - )). A plain space or a tight colon does the same job for less. Replace ' - ' and ' | ' with a single space or a colon with no spaces, and drop decorative emoji. Each one is a character you could have spent on a keyword.
visibilityIndustry consensus
What simulated users said
2 of 6 would tap your card; 1 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The rating is solid and the screenshots look legitimate, but I'm not tapping anything without seeing the worst reviews first, and they're not showing here.”
- The card
- would not tap
- The page
- did not open it
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“With 816,000 ratings I need to see what people are actually angry about, and this card is hiding that from me.”
- The card
- would not tap
- The page
- did not open it
Deal-Driven Gamer
22, mid-core player · hunts the monetisation model
“Clean interface, real gameplay visible, 4.8 stars with almost a million ratings tells me people actually use this thing.”
- The card
- would tap
- The page
- would not install
Deal-Driven Gamer
22, mid-core player · hunts the monetisation model
“I can see it's chess, I can see the board, but I have no idea what the actual experience feels like when I'm playing, and that's a deal-breaker for me.”
- The card
- would not tap
- The page
- would not install
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“The icon looks clean, the first screenshot shows an actual chess board so I know what I'm getting, and nearly a million people rated it almost 5 stars so it's probably not trash.”
- The card
- would tap
- The page
- would install
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“I'm not about to download something that's gonna nag me to death about spending money on different membership levels.”
- The card
- would not tap
- The page
- would install