AllTrails: Hike, Bike & Run
GPS Hiking & Biking Trail Maps
Your score
Strong. 7 of 43 checks need attention.
AllTrails: Hike, Bike & Run
Health & Fitness · US
- Discoverability85.7
Top 5 for 5 of 6 terms · 97% of characters
- First impression69.4
icon 83, shot 1 58, subtitle 70 of 100
- Credibility97.1
4.9★ from 1M ratings
- Clarity81
4 of 6 viewers described it correctly
- Competitiveness87
Picked 4 of 4 shelf runs · 75th pct
Working
- Your app name uses 27 of 30 characters. That's a good use of the highest-weighted field you have.
- You have a subtitle. Good, most indie apps don't.
Not working
- "facebook", "instagram", "whatsapp" shows up in your description. Comparison claims about named competitors are a review risk, and in the keyword field they're also characters buying you nothing.
- You're covering 3 of the 9 additional languages the United States storefront supports. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 960 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic, Chinese (Simplified), Chinese (Traditional), Korean, Russian, Vietnamese.
Leaderboard rank
See the full board →- #7Instagram83.5
- #8AllTrails: Hike, Bike & Runthis app83.5
- #9Strava: Run, Bike, Walk83.3
The shelf
1 of 3 simulated users picked a rival off this row.
Search results · US · Health & Fitness
They were asked to find: “You want to get moving again and you need something that will keep you at it past the second week.”
- You1
AllTrails: Hike, Bike & Run
GPS Hiking & Biking Trail Maps
4.91.0M ratingsGetIn-App Purchases
Privacy Guardian passed: “The 'Community' and 'Profile' tabs visible in the screenshot imply a built-in account system I didn't ask for.”
- 2
TrailLink: Bike, Run, Walk
Trail Maps Finder & Biking GPS
4.68.0K ratingsGetIn-App Purchases
- 3
komoot - hike, bike & run
Your all-in-one route planner
4.79.5K ratingsGetIn-App Purchases
- 4
Strava: Run, Bike, Walk
Track & share with friends
4.8371K ratingsGetIn-App Purchases
- 5
Sports Tracker: Run Bike Hike
Plan, track & analyze workout
4.61.9K ratingsGetIn-App Purchases
Your taps
Where the taps went
- AllTrails: Hike, Bike & Runyou5/6
- TrailLink: Bike, Run, Walk1/6
Fix these first
5 changes, in order of impact.
Preview video is the weakest part of your listing
Preview video scores 0/100. Weakest: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install. What the review actually saw: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install.
conversionOur proposalDescription keyword stuffing
The word "trail" makes up 6.0% of your description: 22 times in 368 words. Descriptions aren't keyword-indexed on iOS, so this buys you exactly nothing in search and reads as spam to the few people who open it. Stop repeating keywords in the description. It is not indexed on iOS, so stuffing it costs you readability and buys you nothing.
conversionIndustry consensusCompetitor brand names in metadata
"facebook", "instagram", "whatsapp" shows up in your description. Comparison claims about named competitors are a review risk, and in the keyword field they're also characters buying you nothing. Remove other companies' brand names from your metadata. This is a rejection risk, not just wasted characters.
visibilityApple-documentedCross-index locales unused
You're covering 3 of the 9 additional languages the United States storefront supports. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 960 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic, Chinese (Simplified), Chinese (Traditional), Korean, Russian, Vietnamese. Add metadata in your storefront's additional supported languages. Each one is another 160 indexable characters (30 name + 30 subtitle + 100 keywords) in the same storefront.
visibilityIndustry consensusPrice & IAP framing is the weakest part of your listing
Price & IAP framing scores 30/100. Weakest: first listed in-app purchase: "AllTrails Plus" at $35.99; All six IAP entries are named simply 'AllTrails Plus' with no value description.. What the review actually saw: first listed in-app purchase: "AllTrails Plus" at $35.99; All six IAP entries are named simply 'AllTrails Plus' with no value description..
conversionOur proposal
What simulated users said
3 of 6 would tap your card; 3 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“Over a million people have rated this thing 4.9 stars and the app looks clean and maintained, so I'm tapping it.”
- The card
- would tap
- The page
- would install
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“4.9 stars over a million ratings with no complaints showing, and the app does exactly what I need without scam wording—I'm tapping Get.”
- The card
- would tap
- The page
- would install
Privacy Guardian
45, engineer · opens the privacy card before the screenshots
“Trail discovery sounds useful, but I'm not creating an account just to look at a map, and I can't tell from what's here whether the core features are free or paywalled.”
- The card
- would not tap
- The page
- would not install
Privacy Guardian
45, engineer · opens the privacy card before the screenshots
“I can find trails without handing over my contact info to a community platform.”
- The card
- would not tap
- The page
- would not install
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“The icon looks fresh and the first screenshot immediately shows me it's a trail finder app with actual trail photos, so I'm tapping.”
- The card
- would tap
- The page
- would install
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“Cool idea but I'm not installing something that fat just to browse trails.”
- The card
- would not tap
- The page
- would install