PhilosophizeMe

You have 33 ratings; the median of the five apps you're competing with is 457. Side by side on a search shelf, that gap is the first thing a cautious user notices. Ask for ratings in-app at a moment the user is happy. iOS shows no download counts, so your rating count is the only popularity proof a stranger can see.

You're publishing in one language, and the United States storefront supports 9 more. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 1,440 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic, Chinese (Simplified), Chinese (Traditional), French, Korean, Portuguese (Brazil), Russian, Spanish (Mexico), Vietnamese. Add metadata in your storefront's additional supported languages. Each one is another 160 indexable characters (30 name + 30 subtitle + 100 keywords) in the same storefront.

No preview video, so your first three screenshots carry the search card alone. Roughly 90% of even top-1,000 apps have never tested a video, so a decent one is still an unclaimed lever, as long as the poster frame stands on its own. Test one 15–30s preview whose poster frame stands on its own. A weak poster frame evicts a screenshot and is worse than no video.

Your app name is 14 characters, so 16 indexed characters are sitting unused. The name is the field Apple weights most, so that's the most expensive empty space on your listing. Spend the rest of your 30 characters on one specific word people actually search for.