Venmo
Send Money, Debit card
Your score
Strong. 7 of 43 checks need attention.
Venmo
Finance · US
- Discoverability70.8
Top 5 for 3 of 6 terms · 58% of characters
- First impression80.6
icon 83, shot 1 88, subtitle 70 of 100
- Credibility91
4.8★ from 15.5M ratings
- Clarity86.9
5 of 6 viewers described it correctly
- Competitiveness66.4
Picked 1.5 of 6 shelf runs · 62nd pct
Working
- You have a subtitle. Good, most indie apps don't.
- No filler words in your name or subtitle. That puts you with the top-ranked apps, where stop words show up in under 3.2% of titles.
Not working
- Your app name is only 5 characters. 25 of your 30 highest-value indexed characters are doing nothing. A brand name alone gets found by people who already know you. Add the words everyone else searches.
- You're publishing in one language, and the United States storefront supports 9 more. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 1,440 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic, Chinese (Simplified), Chinese (Traditional), French, Korean, Portuguese (Brazil), Russian, Spanish (Mexico), Vietnamese.
Leaderboard rank
See the full board →- #23Wise: Global Money Transfer79.3
- #24Venmothis app79.2
- #25Calm79.0
The shelf
3 of 3 simulated users picked a rival off this row.
Search results · US · Finance
They were asked to find: “You want to see where your money is going without handing over more than you have to.”
- You1
Venmo
Send Money, Debit card
4.815M ratingsGet
Skeptical Researcher passed: “I cannot see any 1-star reviews on this card to check for problems, so I'm moving to my next decision point.”
- 2
Cash App
Money. Debit Card. Bitcoin.
4.88.7M ratingsGet
- 3
PayPal - Pay, Send, Save
Debit card, rewards, pay later
4.86.3M ratingsGet
- 4
Western Union: Send Money
Transfer Cash Internationally
4.81.3M ratingsGet
- 5
Taptap Send: Money Transfer
Fast international remittance
4.791K ratingsGet
Your taps
Where the taps went
- Taptap Send: Money Transfer4/6
- Cash App2/6
- Venmoyou0/6
Fix these first
5 changes, in order of impact.
App name character use
Your app name is only 5 characters. 25 of your 30 highest-value indexed characters are doing nothing. A brand name alone gets found by people who already know you. Add the words everyone else searches. Spend the rest of your 30 characters on one specific word people actually search for.
visibilityApple-documentedCross-index locales unused
You're publishing in one language, and the United States storefront supports 9 more. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 1,440 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic, Chinese (Simplified), Chinese (Traditional), French, Korean, Portuguese (Brazil), Russian, Spanish (Mexico), Vietnamese. Add metadata in your storefront's additional supported languages. Each one is another 160 indexable characters (30 name + 30 subtitle + 100 keywords) in the same storefront.
visibilityIndustry consensusYour page and your actual users are different people
Your page speaks to teens and students; your reviews come from prosumers and power users (25% of the reviews we could place).
conversionOur proposalDescription keyword stuffing
The word "venmo" makes up 5.5% of your description: 24 times in 439 words. Descriptions aren't keyword-indexed on iOS, so this buys you exactly nothing in search and reads as spam to the few people who open it. Stop repeating keywords in the description. It is not indexed on iOS, so stuffing it costs you readability and buys you nothing.
conversionIndustry consensusDescription first sentence
Your first sentence is opens with your app name, which is already on screen above it. It's the only line shown before "more", and under 2% of visitors ever tap "more". Rewrite it as one short statement of what someone gets out of the app. Rewrite the first sentence as one short outcome statement. It is the only line shown before 'more', and fewer than 2% of visitors ever tap 'more'.
conversionStrong evidence
What simulated users said
1 of 6 would tap your card; 0 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“15 million ratings is a lot, but I need to see the bad reviews before I decide, and there's nothing here.”
- The card
- would not tap
- The page
- did not open it
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“I'm not installing something where the only reviews I can see are all perfect; that's the moment I need to scroll down and look for the real problems, but I can't do that from a card.”
- The card
- would not tap
- The page
- did not open it
Privacy Guardian
45, engineer · opens the privacy card before the screenshots
“I can't tell what data they're collecting or who sees it from what's in front of me, so I'm not going in.”
- The card
- would not tap
- The page
- did not open it
Privacy Guardian
45, engineer · opens the privacy card before the screenshots
“I'd rather pay a fair one-off price than hand over this much of my life to track my spending.”
- The card
- would not tap
- The page
- did not open it
Power User
31, developer · actually reads the description
“This is just a pretty card showing me the same two things — send money, get rewards — with no evidence of anything deeper underneath.”
- The card
- would not tap
- The page
- did not open it
Power User
31, developer · actually reads the description
“The screenshots show real features I can use — sending money to specific people with notes, a debit card with balance display, and concrete card options — so I'm installing it.”
- The card
- would tap
- The page
- did not open it