CapCut: Photo & Video Editor
Video maker with music
Your score
Solid. 10 of 43 checks need attention.
CapCut: Photo & Video Editor
Photo & Video · US
- Discoverability79.1
Top 5 for 3 of 6 terms · 79% of characters
- First impression82.3
icon 89, shot 1 63, subtitle 100 of 100
- Credibility88.3
4.6★ from 1.1M ratings
- Clarity58.3
2 of 6 viewers described it correctly
- Competitiveness51.3
Picked 1 of 6 shelf runs · 52nd pct
Working
- Your app name uses 28 of 30 characters. That's a good use of the highest-weighted field you have.
- You have a subtitle. Good, most indie apps don't.
Not working
- Your name or subtitle repeats your category almost verbatim ("Photo & Video"). Apple indexes your primary category already and explicitly tells you not to repeat those words. Spend those characters on something your category doesn't cover.
- One word appears in more than one indexed field ("video"), costing you roughly 6 characters. Apple counts each word once and says plainly not to repeat words from your name, subtitle or category. Delete the repeats and spend the space on new terms.
Leaderboard rank
See the full board →- #35Snapchat74.8
- #36CapCut: Photo & Video Editorthis app74.6
- #37Oura74.1
The shelf
3 of 3 simulated users picked a rival off this row.
Search results · US · Photo & Video
They were asked to find: “You want your photos to look noticeably better without learning a proper editor.”
- You1
CapCut: Photo & Video Editor
Video maker with music
4.61.1M ratingsGetIn-App Purchases
Skeptical Researcher passed: “No 1-star reviews are visible on this card, so I cannot tell if there are serious problems people have complained about.”
- 2
Splice - Video Editor & Maker
Editing movie and music videos
4.6429K ratingsGetIn-App Purchases
- 3
InShot - Video Editor
Photo, Collage & Video Maker
4.82.5M ratingsGetIn-App Purchases
- 4
Picsart AI Photo Editor, Video
Retouch, Video, Collage Maker
4.71.2M ratingsGetIn-App Purchases
- 5
Video Maker with Music Editor
Make videos & add movie sound
4.214K ratingsGetIn-App Purchases
Your taps
Where the taps went
- InShot - Video Editor6/6
- CapCut: Photo & Video Editoryou0/6
Fix these first
5 changes, in order of impact.
Category name repeated in name or subtitle
Your name or subtitle repeats your category almost verbatim ("Photo & Video"). Apple indexes your primary category already and explicitly tells you not to repeat those words. Spend those characters on something your category doesn't cover. Drop the category words. Your primary category is already indexed, so repeating it buys nothing.
visibilityApple-documentedDescription keyword stuffing
The word "video" makes up 7.9% of your description: 26 times in 330 words. Descriptions aren't keyword-indexed on iOS, so this buys you exactly nothing in search and reads as spam to the few people who open it. Stop repeating keywords in the description. It is not indexed on iOS, so stuffing it costs you readability and buys you nothing.
conversionIndustry consensusPreview video is the weakest part of your listing
Preview video scores 0/100. Weakest: no preview video, while 5 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install. What the review actually saw: no preview video, while 5 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install.
conversionOur proposalSame word used in more than one indexed field
One word appears in more than one indexed field ("video"), costing you roughly 6 characters. Apple counts each word once and says plainly not to repeat words from your name, subtitle or category. Delete the repeats and spend the space on new terms. Delete the repeated words from your keyword field. Every word counts once, so repeating it is pure character waste.
visibilityApple-documentedYour page and your actual users are different people
Your page speaks to teens and students; your reviews come from budget-conscious users (40% of the reviews we could place).
conversionOur proposal
What simulated users said
1 of 6 would tap your card; 0 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The rating looks good, but I have no way to see if anyone's complaining about it on this card, and I'm not installing something with a reputation for locking you out of your own work.”
- The card
- would not tap
- The page
- did not open it
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The page is hiding the 1-star reviews, and I'm not installing something sight-unseen when that's the case.”
- The card
- would not tap
- The page
- did not open it
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“The icon doesn't look old and the first screenshot shows me exactly what this does with the AI features laid out right there, so I'm tapping it.”
- The card
- would tap
- The page
- did not open it
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“I get what it does now that I'm reading, but the screenshots made it look like something else entirely, and I'm already gone.”
- The card
- would not tap
- The page
- did not open it
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“Free with IAP is just a subscription waiting to happen, and I'm not downloading this to find out what costs money when I actually try to use it.”
- The card
- would not tap
- The page
- did not open it
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“I'm not downloading an app where I can't tell what subscription I'm actually buying because they've listed the same price five times over.”
- The card
- would not tap
- The page
- did not open it