realxreal: MFA & Codewords
Stop Deepfakes & AI Scams
Your score
Weak. 9 of 43 checks need attention.
realxreal: MFA & Codewords
Utilities · US
- Discoverability47
Outranked on all 3 terms · 84% of characters
- First impression83.9
icon 61, shot 1 88, subtitle 100 of 100
- Credibility39.2
Unrated. Scored on freshness and reviews only
- Clarity85.7
6 of 6 viewers described it correctly
- Competitiveness7.7
Picked 0 of 6 shelf runs · 19th pct
Working
- Your app name uses 26 of 30 characters. That's a good use of the highest-weighted field you have.
- You have a subtitle. Good, most indie apps don't.
Not working
- Nothing in your name or subtitle says what the app actually does. It reads as a brand plus adjectives. Those 60 characters are the only text on your search card, so a stranger has to guess, and Apple's text matching has nothing to work with.
- "zoom" shows up in your description. Comparison claims about named competitors are a review risk, and in the keyword field they're also characters buying you nothing.
Leaderboard rank
See the full board →- #59WhenToWork Employee Scheduling56.3
- #60realxreal: MFA & Codewordsthis app54.8
- #61Hospital SJD45.8
The shelf
3 of 3 simulated users picked a rival off this row.
Search results · US · Utilities
They were asked to find: “You need to scan a document and send it on today, from your phone.”
- You1
realxreal: MFA & Codewords
Stop Deepfakes & AI Scams
0.00 ratingsGetIn-App Purchases
Skeptical Researcher passed: “0.0★ with zero ratings means I have nothing to go on and the app is unproven.”
- 2
Authenticator App • 2FA • MFA
Two Factor Authenticator, MFA
4.6907 ratingsGetIn-App Purchases
- 3
Authenticator app - 2FA, MFA
Two Factor Authentication, OTP
4.65.7K ratingsGetIn-App Purchases
- 4
BlazeAuth - MFA Authenticator
TOTP Two Factor Authentication
4.52.1K ratingsGetIn-App Purchases
- 5
Authenticator App－2FAS・MFA・OTP
Two Factor Authentication・TOTP
4.6586 ratingsGetIn-App Purchases
Your taps
Where the taps went
- Authenticator app - 2FA, MFA6/6
- realxreal: MFA & Codewordsyou0/6
Fix these first
5 changes, in order of impact.
Rating count vs the top 5
You have 0 ratings against a top-5 median of 2,098. Under about 25 ratings, even a 4.8 average reads as unproven. This is a volume problem, not a quality one. Ask for ratings in-app at a moment the user is happy. iOS shows no download counts, so your rating count is the only popularity proof a stranger can see.
conversionIndustry consensusDescription line 1 is the weakest part of your listing
Description line 1 scores 0/100. Weakest: First line 'realxreal: MFA for People' restates product name, no reader outcome stated.; Line 1 opens with the brand name 'realxreal' rather than the reader's problem.. What the review actually saw: First line 'realxreal: MFA for People' restates product name, no reader outcome stated.; 'realxreal: MFA for People' is unclear alone without following context about deepfakes..
conversionOur proposalPreview video is the weakest part of your listing
Preview video scores 0/100. Weakest: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install. What the review actually saw: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install.
conversionOur proposalSocial proof is the weakest part of your listing
Social proof scores 0/100. Weakest: 0.00★; ~50% of users won't consider a 3★ app; 95% of featured apps are 4.0+; 0 ratings vs a top-5 median of 2,098 (0%). What the review actually saw: 0.00★; ~50% of users won't consider a 3★ app; 95% of featured apps are 4.0+; 0 ratings vs a top-5 median of 2,098 (0%).
conversionOur proposalCompetitor brand names in metadata
"zoom" shows up in your description. Comparison claims about named competitors are a review risk, and in the keyword field they're also characters buying you nothing. Remove other companies' brand names from your metadata. This is a rejection risk, not just wasted characters.
visibilityApple-documented
What simulated users said
1 of 6 would tap your card; 0 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“A security app with zero reviews is a no-go; I need to know it actually works before I hand it access to my contacts.”
- The card
- would not tap
- The page
- did not open it
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“I can read the description and see the screenshots, but zero reviews with zero ratings tells me nobody has actually used this yet, and I'm not going to be the test case.”
- The card
- would not tap
- The page
- did not open it
Power User
31, developer · actually reads the description
“The idea is clear but I have no sense of whether this actually solves a real problem or just adds friction to conversations with people I already trust.”
- The card
- would not tap
- The page
- did not open it
Power User
31, developer · actually reads the description
“This actually solves a problem I didn't know I needed solved—I can verify my mom is really my mom on a call, not someone's AI clone.”
- The card
- would tap
- The page
- did not open it
Privacy Guardian
45, engineer · opens the privacy card before the screenshots
“I'd need to see the privacy label before I even think about an app that's clearly built around sharing data between contacts.”
- The card
- would not tap
- The page
- did not open it
Privacy Guardian
45, engineer · opens the privacy card before the screenshots
“I'm not handing over my contacts to verify calls — that's the whole thing I'm trying to avoid.”
- The card
- would not tap
- The page
- did not open it