Subway Surfers
Join the endless running fun!
Your score
Strong. 6 of 43 checks need attention.
Subway Surfers
Games · US
- Discoverability80.9
Top 5 for 3 of 6 terms · 83% of characters
- First impression77.4
icon 67, shot 1 75, subtitle 90 of 100
- Credibility92.3
4.6★ from 3.8M ratings
- Clarity90.5
5 of 6 viewers described it correctly
- Competitiveness71.8
Picked 1 of 2 shelf runs · 64th pct
Working
- You have a subtitle. Good, most indie apps don't.
- Your subtitle uses 29 of 30 characters. Well spent.
Not working
- You're covering 7 of the 9 additional languages the United States storefront supports. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 320 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic, Vietnamese.
- Nothing in your name, subtitle or description sounds like a Games app. Both categories are indexed, and App Review treats an irrelevant category as grounds for rejection. Check that this is really where you belong, and if it is, say so in your own words.
Leaderboard rank
See the full board →- #13Flighty – Live Flight Tracker82.5
- #14Subway Surfersthis app82.4
- #15Cal AI - Calorie Tracker81.5
The shelf
3 of 3 simulated users picked a rival off this row.
Search results · US · Games
They were asked to find: “You want something to play in the twenty minutes you spend on the bus.”
- You1
Subway Surfers
Join the endless running fun!
4.63.8M ratingsGetIn-App Purchases
Skeptical Researcher passed: “3.8 million ratings at 4.6 stars is reassuring, but I'm going with D because D has higher stars and a more recent, active-looking rating count with better odds the developer is current.”
- 2
Subway Surfers City
Get running and join the hype!
4.922K ratingsGetIn-App Purchases
- 3
South Surfers:Aquapark Subway
Super Water Slide Penguin Park
4.3787 ratingsGetIn-App Purchases
- 4
Sled Snow Surfers Slide Game
Downhill Snow Racing Fun Games
3.06 ratingsGetIn-App Purchases
- 5
Subway Surfers+
Jump, surf, keep running!
4.618K ratingsGet
Your taps
Where the taps went
- Subway Surfers City3/6
- Subway Surfersyou2/6
- Subway Surfers+1/6
Fix these first
5 changes, in order of impact.
Category choice sanity
Nothing in your name, subtitle or description sounds like a Games app. Both categories are indexed, and App Review treats an irrelevant category as grounds for rejection. Check that this is really where you belong, and if it is, say so in your own words. Make sure your primary category matches what your listing says you do, and set a secondary category. Both are indexed, and an irrelevant one is grounds for rejection.
visibilityApple-documentedCross-index locales unused
You're covering 7 of the 9 additional languages the United States storefront supports. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 320 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic, Vietnamese. Add metadata in your storefront's additional supported languages. Each one is another 160 indexable characters (30 name + 30 subtitle + 100 keywords) in the same storefront.
visibilityIndustry consensusApp name character use
Your app name is 14 characters, so 16 indexed characters are sitting unused. The name is the field Apple weights most, so that's the most expensive empty space on your listing. Spend the rest of your 30 characters on one specific word people actually search for.
visibilityApple-documentedApp preview video
+10–20% est.No preview video, so your first three screenshots carry the search card alone. Roughly 90% of even top-1,000 apps have never tested a video, so a decent one is still an unclaimed lever, as long as the poster frame stands on its own. Test one 15–30s preview whose poster frame stands on its own. A weak poster frame evicts a screenshot and is worse than no video.
conversionStrong evidenceFiller words in name or subtitle
You're spending about 4 characters on filler ("the"). Apple names these as words that add nothing. Swap them for a term someone would actually type. Cut the filler words and spend those characters on a search term.
visibilityApple-documented
What simulated users said
2 of 6 would tap your card; 0 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The rating looks solid and it's free, but I can't tell from what's showing here whether there are real problems people are complaining about, so I'm not tapping without that information.”
- The card
- would not tap
- The page
- would not install
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“A rating that high with no negative reviews visible looks incomplete, and I'm not downloading without seeing what actually bothers people.”
- The card
- would not tap
- The page
- would not install
Deal-Driven Gamer
22, mid-core player · hunts the monetisation model
“The art is solid and the gameplay's clear, but everything about this screams the kind of free game where you hit a wall and they want money.”
- The card
- would not tap
- The page
- would install
Deal-Driven Gamer
22, mid-core player · hunts the monetisation model
“Free to start is fine, but this looks like you hit a wall and they want your wallet to keep going.”
- The card
- would not tap
- The page
- would install
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“The icon looks fresh and the first screenshot makes it obvious what I'm doing, plus 4.6 stars with millions of ratings means people actually play this.”
- The card
- would tap
- The page
- did not open it
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“It's a classic endless runner that looks polished and the gameplay is obvious from the screenshots, so I'd give it a shot.”
- The card
- would tap
- The page
- did not open it