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Minecraft: Play with Friends!

Explore, build, craft together

4.5★ · 835KGamesMojang

Your score

Strong. 7 of 43 checks need attention.

Minecraft: Play with Friends!

Games · US

AStrong· 83.3/100
Visibility87/100
Conversion74/100
  • Discoverability77.9

    Top 5 for 1 of 6 terms · 99% of characters

  • First impression83.9

    icon 100, shot 1 58, subtitle 100 of 100

  • Credibility87.7

    4.5★ from 835k ratings

  • Clarity92.9

    6 of 6 viewers described it correctly

  • Competitiveness75.8

    Picked 2 of 2 shelf runs · 62nd pct

.dev

The shelf

2 of 3 simulated users picked a rival off this row.

Search results · US · Games

They were asked to find: You want something to play in the twenty minutes you spend on the bus.

  1. You
    1

    Minecraft: Play with Friends!

    Explore, build, craft together

    4.5835K ratings
    $6.99In-App Purchases
    Minecraft: Play with Friends! screenshot 1
    Minecraft: Play with Friends! screenshot 2
    Minecraft: Play with Friends! screenshot 3

    Skeptical Researcher passed: I'm not checking screenshots until I've ruled out everything else, and Minecraft costs $6.99 when I have free options that rate higher on review count.

  2. 2

    All Out: Play with Friends

    Play favorite games together

    4.611K ratings
    GetIn-App Purchases
    All Out: Play with Friends screenshot 1
    All Out: Play with Friends screenshot 2
    All Out: Play with Friends screenshot 3
  3. 3

    Play Together: Friends & Party

    Decorate, Connect, Play Games!

    4.571K ratings
    GetIn-App Purchases
    Play Together: Friends & Party screenshot 1
    Play Together: Friends & Party screenshot 2
    Play Together: Friends & Party screenshot 3
  4. 4

    House Party: Play Friends

    Fun Game Night

    1.01 ratings
    GetIn-App Purchases
    House Party: Play Friends screenshot 1
    House Party: Play Friends screenshot 2
    House Party: Play Friends screenshot 3
  5. 5

    Crafty Lands: Build & Craft

    3D Sandbox: Build Online

    4.514K ratings
    GetIn-App Purchases
    Crafty Lands: Build & Craft screenshot 1
    Crafty Lands: Build & Craft screenshot 2
    Crafty Lands: Build & Craft screenshot 3

Your taps

3/6

Where the taps went

  • Minecraft: Play with Friends!you3/6
  • Play Together: Friends & Party2/6
  • All Out: Play with Friends1/6

Fix these first

5 changes, in order of impact.

  1. Competitor brand names in metadata

    Your name or subtitle contains "minecraft". Apple's guidelines forbid packing metadata with other apps' names or trademarks, and Apple can change or reject the listing over it. Take it out. Remove other companies' brand names from your metadata. This is a rejection risk, not just wasted characters.

    visibilityApple-documented
  2. Screenshot orientation

    +5–15% est.

    Every screenshot is landscape. A landscape set shows roughly one thumbnail on the search card where a portrait set shows three. You're competing for the same attention with a third of the surface. Lead with portrait screenshots. A portrait set shows about three thumbnails on the search card, landscape shows one.

    conversionStrong evidence
  3. Preview video is the weakest part of your listing

    Preview video scores 0/100. Weakest: no preview video, while 3 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install. What the review actually saw: no preview video, while 3 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install.

    conversionOur proposal
  4. Cross-index locales unused

    You're covering 7 of the 9 additional languages the United States storefront supports. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 320 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic, Vietnamese. Add metadata in your storefront's additional supported languages. Each one is another 160 indexable characters (30 name + 30 subtitle + 100 keywords) in the same storefront.

    visibilityIndustry consensus
  5. App preview video

    +10–20% est.

    No preview video, so your first three screenshots carry the search card alone. Roughly 90% of even top-1,000 apps have never tested a video, so a decent one is still an unclaimed lever, as long as the poster frame stands on its own. Test one 15–30s preview whose poster frame stands on its own. A weak poster frame evicts a screenshot and is worse than no video.

    conversionStrong evidence

What simulated users said

1 of 6 would tap your card; 1 of 6 would install.

  • Skeptical Researcher

    38, product manager · reads the one-stars first (the control persona)

    The rating is clean, the count is massive, and I'm not seeing any complaints staring back at me from the card, so I'd open it.
    The card
    would tap
    The page
    would install
  • Skeptical Researcher

    38, product manager · reads the one-stars first (the control persona)

    I need to see the 1-star reviews before I commit six dollars and a gigabyte and a half.
    The card
    would not tap
    The page
    would install
  • Deal-Driven Gamer

    22, mid-core player · hunts the monetisation model

    Why is it $6.99 and also has in-app purchases — what am I actually paying for here?
    The card
    would not tap
    The page
    would not install
  • Deal-Driven Gamer

    22, mid-core player · hunts the monetisation model

    I can see it's the real deal and the art style is solid, but I'm not burning that much storage on a maybe.
    The card
    would not tap
    The page
    would not install
  • Impulse Scroller

    19, student · installs several apps a week, deletes most of them

    I'm not dropping seven dollars on something I've never tried, especially when there's probably a free version somewhere.
    The card
    would not tap
    The page
    did not open it
  • Impulse Scroller

    19, student · installs several apps a week, deletes most of them

    The icon and screenshots look fine but I'm not dropping money on something I haven't tried.
    The card
    would not tap
    The page
    did not open it