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Worms Zone .io — Hungry Snake

Slither, eat, grow & survive!

4.5★ · 46KGamesAzur Interactive Games Limited

Your score

Strong. 7 of 43 checks need attention.

Worms Zone .io — Hungry Snake

Games · US

AStrong· 78.7/100
Visibility83/100
Conversion70/100
  • Discoverability74.7

    Top 5 for 2 of 6 terms · 97% of characters

  • First impression79

    icon 100, shot 1 46, subtitle 100 of 100

  • Credibility87

    4.5★ from 46k ratings

  • Clarity86.9

    5 of 6 viewers described it correctly

  • Competitiveness64.7

    Picked 3 of 6 shelf runs · 58th pct

.dev

The shelf

3 of 3 simulated users picked a rival off this row.

Search results · US · Games

They were asked to find: You want something to play in the twenty minutes you spend on the bus.

  1. You
    1

    Worms Zone .io — Hungry Snake

    Slither, eat, grow & survive!

    4.546K ratings
    GetIn-App Purchases
    Worms Zone .io — Hungry Snake screenshot 1
    Worms Zone .io — Hungry Snake screenshot 2
    Worms Zone .io — Hungry Snake screenshot 3

    Deal-Driven Gamer passed: No autoplay video visible in the card, just static screenshots of the game in action.

  2. 2

    Snake.io - Fun Online Snake

    New Battle Royale Snake Games

    4.6474K ratings
    GetIn-App Purchases
    Snake.io - Fun Online Snake screenshot 1
    Snake.io - Fun Online Snake screenshot 2
    Snake.io - Fun Online Snake screenshot 3
  3. 3

    slither.io

    Multiplayer slither game

    3.83.2K ratings
    GetIn-App Purchases
    slither.io screenshot 1
    slither.io screenshot 2
    slither.io screenshot 3
  4. 4

    Snake.io NETFLIX

    Grow fast, slither to survive

    4.74.1K ratings
    GetIn-App Purchases
    Snake.io NETFLIX screenshot 1
    Snake.io NETFLIX screenshot 2
    Snake.io NETFLIX screenshot 3
  5. 5

    Worm.io - Snake & Worm IO Game

    Fun Online Multiplayer Battles

    4.221K ratings
    GetIn-App Purchases
    Worm.io - Snake & Worm IO Game screenshot 1
    Worm.io - Snake & Worm IO Game screenshot 2
    Worm.io - Snake & Worm IO Game screenshot 3

Your taps

3/6

Where the taps went

  • Snake.io - Fun Online Snake6/6
  • Worms Zone .io — Hungry Snakeyou0/6

Fix these first

5 changes, in order of impact.

  1. Screenshot orientation

    +5–15% est.

    Every screenshot is landscape. A landscape set shows roughly one thumbnail on the search card where a portrait set shows three. You're competing for the same attention with a third of the surface. Lead with portrait screenshots. A portrait set shows about three thumbnails on the search card, landscape shows one.

    conversionStrong evidence
  2. Preview video is the weakest part of your listing

    Preview video scores 0/100. Weakest: no preview video, while 4 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install. What the review actually saw: no preview video, while 4 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install.

    conversionOur proposal
  3. Description keyword stuffing

    The word "you" makes up 6.9% of your description: 7 times in 102 words. Descriptions aren't keyword-indexed on iOS, so this buys you exactly nothing in search and reads as spam to the few people who open it. Stop repeating keywords in the description. It is not indexed on iOS, so stuffing it costs you readability and buys you nothing.

    conversionIndustry consensus
  4. No functional word in name + subtitle

    Nothing in your name or subtitle says what the app actually does. It reads as a brand plus adjectives. Those 60 characters are the only text on your search card, so a stranger has to guess, and Apple's text matching has nothing to work with. Put one word in your name or subtitle that says what the app does: the verb or the noun someone would type into search.

    visibilityIndustry consensus
  5. Cross-index locales unused

    You're covering 8 of the 9 additional languages the United States storefront supports. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 160 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic. Add metadata in your storefront's additional supported languages. Each one is another 160 indexable characters (30 name + 30 subtitle + 100 keywords) in the same storefront.

    visibilityIndustry consensus

What simulated users said

2 of 6 would tap your card; 0 of 6 would install.

  • Skeptical Researcher

    38, product manager · reads the one-stars first (the control persona)

    The rating looks solid and the game is clear enough, but I need to see the 1-star reviews first, and they're not showing on this card, so I'm scrolling.
    The card
    would not tap
    The page
    did not open it
  • Skeptical Researcher

    38, product manager · reads the one-stars first (the control persona)

    I can see the game works for some people, but the complaints on this page about getting locked out of events and getting mobbed by groups aren't being addressed, and that's a red flag.
    The card
    would not tap
    The page
    did not open it
  • Deal-Driven Gamer

    22, mid-core player · hunts the monetisation model

    It's a solid-looking snake game, but the free-with-IAP tag on a multiplayer title is a red flag I can't ignore.
    The card
    would not tap
    The page
    did not open it
  • Deal-Driven Gamer

    22, mid-core player · hunts the monetisation model

    The screenshots look fine and the concept is solid, but the payment structure is exactly what I'm trying to avoid.
    The card
    would not tap
    The page
    did not open it
  • Impulse Scroller

    19, student · installs several apps a week, deletes most of them

    The icon looks fresh and the first screenshot shows exactly what I'm getting into, so I'd give it a shot.
    The card
    would tap
    The page
    did not open it
  • Impulse Scroller

    19, student · installs several apps a week, deletes most of them

    The icon looks fresh, the first screenshot shows exactly what I'm doing, and 4.5 stars with almost 46k ratings means people actually play this.
    The card
    would tap
    The page
    did not open it