Apple Store
Shopping designed around you
Your score
Solid. 7 of 43 checks need attention.
Apple Store
Shopping · US
- Discoverability85
Top 5 for 3 of 6 terms · 78% of characters
- First impression83.9
icon 83, shot 1 88, subtitle 80 of 100
- Credibility68.2
3.5★ from 169k ratings
- Clarity86.9
5 of 6 viewers described it correctly
- Competitiveness31.4
Picked 0 of 4 shelf runs · 46th pct
Working
- You have a subtitle. Good, most indie apps don't.
- Your subtitle uses 28 of 30 characters. Well spent.
Not working
- Your app name is only 11 characters. 19 of your 30 highest-value indexed characters are doing nothing. A brand name alone gets found by people who already know you. Add the words everyone else searches.
- Your name or subtitle repeats your category almost verbatim ("Shopping"). Apple indexes your primary category already and explicitly tells you not to repeat those words. Spend those characters on something your category doesn't cover.
Leaderboard rank
See the full board →- #37Oura74.1
- #38Apple Storethis app73.8
- #39Headspace: Sleep & Meditation73.4
The shelf
3 of 3 simulated users picked a rival off this row.
Search results · US · Shopping
They were asked to find: “You want to stop overpaying for the things you were going to buy anyway.”
- You1
Apple Store
Shopping designed around you
3.5169K ratingsGet
Skeptical Researcher passed: “3.5 stars on 169,189 ratings means a lot of people are unhappy with it, and that's a big enough count to mean something.”
- 2
Amazon Shopping
More benefits, fewer steps
4.88.4M ratingsGetIn-App Purchases
- 3
Polly.com: Magical Shopping
Daily drops, live buys & style
4.82.6K ratingsGet
- 4
At Home Stores
Design your life at home
3.263 ratingsGet
- 5
Disney Store
Shop the Stories You Love!
4.893K ratingsGet
Your taps
Where the taps went
- Amazon Shopping4/6
- Polly.com: Magical Shopping1/6
- Disney Store1/6
- Apple Storeyou0/6
Fix these first
5 changes, in order of impact.
Rating average
+10–35% est.You're at 3.5 stars, just under the line people actually read for. Users bucket this as "3-star", not "nearly 4". The jump from 3 to 4 stars is worth more conversion than any creative change on this list. Fix the rating before anything else on this page. Below 4.0 stars, creative advice is noise.
conversionStrong evidenceApp name character use
Your app name is only 11 characters. 19 of your 30 highest-value indexed characters are doing nothing. A brand name alone gets found by people who already know you. Add the words everyone else searches. Spend the rest of your 30 characters on one specific word people actually search for.
visibilityApple-documentedCategory name repeated in name or subtitle
Your name or subtitle repeats your category almost verbatim ("Shopping"). Apple indexes your primary category already and explicitly tells you not to repeat those words. Spend those characters on something your category doesn't cover. Drop the category words. Your primary category is already indexed, so repeating it buys nothing.
visibilityApple-documentedDescription keyword stuffing
The word "apple" makes up 5.4% of your description: 14 times in 260 words. Descriptions aren't keyword-indexed on iOS, so this buys you exactly nothing in search and reads as spam to the few people who open it. Stop repeating keywords in the description. It is not indexed on iOS, so stuffing it costs you readability and buys you nothing.
conversionIndustry consensusYour page and your actual users are different people
Your page speaks to young professionals; your reviews come from budget-conscious users (43% of the reviews we could place).
conversionOur proposal
What simulated users said
1 of 6 would tap your card; 0 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“A 3.5 rating from nearly 170,000 people means there's something wrong I'd need to see before I trust this.”
- The card
- would not tap
- The page
- did not open it
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“A 3.5-star average from that many people means something is consistently wrong, and I'm not installing it to find out what.”
- The card
- would not tap
- The page
- did not open it
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“This looks like it's free to download but you're going to end up on a payment plan the second you buy anything, so I'm not bothering.”
- The card
- would not tap
- The page
- did not open it
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“It says free, there's no IAP list, and I can browse Apple stuff without getting hit with a subscription, so I'd grab it.”
- The card
- would tap
- The page
- did not open it
Power User
31, developer · actually reads the description
“It's a shopping app for Apple stuff with some personalization baked in, but I can see everything it does from these three screens and none of it grabs me enough to tap.”
- The card
- would not tap
- The page
- did not open it
Power User
31, developer · actually reads the description
“This is just Apple's shopping cart in app form, and the screenshots don't show me anything that makes it worth a dedicated app.”
- The card
- would not tap
- The page
- did not open it