Stumble Guys
Fun Multiplayer Battle Royale
Your score
Strong. 5 of 43 checks need attention.
Stumble Guys
Games · US
- Discoverability86.5
Top 5 for 3 of 6 terms · 81% of characters
- First impression59.7
icon 61, shot 1 58, subtitle 60 of 100
- Credibility89.5
4.4★ from 512k ratings
- Clarity96.4
6 of 6 viewers described it correctly
- Competitiveness41.9
Picked 1 of 6 shelf runs · 47th pct
Working
- You have a subtitle. Good, most indie apps don't.
- Your subtitle uses 29 of 30 characters. Well spent.
Not working
- Every screenshot is landscape. A landscape set shows roughly one thumbnail on the search card where a portrait set shows three. You're competing for the same attention with a third of the surface.
- Your app name is 12 characters, so 18 indexed characters are sitting unused. The name is the field Apple weights most, so that's the most expensive empty space on your listing.
Leaderboard rank
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The shelf
3 of 3 simulated users picked a rival off this row.
Search results · US · Games
They were asked to find: “You want something to play in the twenty minutes you spend on the bus.”
- You1
Stumble Guys
Fun Multiplayer Battle Royale
4.4512K ratingsGetIn-App Purchases
Skeptical Researcher passed: “I can see the rating count is huge (511,822) but I'm not shown any 1-star reviews to check first, so I can't verify there are no complaints I should know about.”
- 2
Zooba: Zoo Battle Royale Games
Online animal clash gun game
4.7507K ratingsGetIn-App Purchases
- 3
Pixel Battle Royale
Battle Royale game mode
4.52.5K ratingsGetIn-App Purchases
- 4
Brawl Stars
PvP & 5v5 Battle Royale MOBA
4.73.1M ratingsGetIn-App Purchases
- 5
Fortnite
Battle Royale & Social Games
4.6319K ratingsGetIn-App Purchases
Your taps
Where the taps went
- Zooba: Zoo Battle Royale Games4/6
- Brawl Stars2/6
- Stumble Guysyou0/6
Fix these first
5 changes, in order of impact.
Screenshot orientation
+5–15% est.Every screenshot is landscape. A landscape set shows roughly one thumbnail on the search card where a portrait set shows three. You're competing for the same attention with a third of the surface. Lead with portrait screenshots. A portrait set shows about three thumbnails on the search card, landscape shows one.
conversionStrong evidencePreview video is the weakest part of your listing
Preview video scores 0/100. Weakest: no preview video, while 2 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install. What the review actually saw: no preview video, while 2 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install.
conversionOur proposalYour page and your actual users are different people
The audience your listing addresses and the audience writing your reviews diverge (mismatch 0.50 of 1). Decide which one you want, then make the page say so.
conversionOur proposalApp name character use
Your app name is 12 characters, so 18 indexed characters are sitting unused. The name is the field Apple weights most, so that's the most expensive empty space on your listing. Spend the rest of your 30 characters on one specific word people actually search for.
visibilityApple-documentedApp preview video
+10–20% est.No preview video, so your first three screenshots carry the search card alone. Roughly 90% of even top-1,000 apps have never tested a video, so a decent one is still an unclaimed lever, as long as the poster frame stands on its own. Test one 15–30s preview whose poster frame stands on its own. A weak poster frame evicts a screenshot and is worse than no video.
conversionStrong evidence
What simulated users said
5 of 6 would tap your card; 0 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“I don't see any complaints staring me in the face, the rating's solid at 4.4 with over half a million people rating it, and the screenshots show actual gameplay that looks polished — I'd tap to see what else is there.”
- The card
- would tap
- The page
- did not open it
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The rating is solid at 4.4 with over half a million people rating it, I don't see any complaints staring back at me, and the page doesn't read like a scam, so I'd give it a shot.”
- The card
- would tap
- The page
- did not open it
Deal-Driven Gamer
22, mid-core player · hunts the monetisation model
“The screenshots show actual gameplay that looks smooth and colorful, and I don't see anything screaming pay-to-win from what's here.”
- The card
- would tap
- The page
- did not open it
Deal-Driven Gamer
22, mid-core player · hunts the monetisation model
“The art looks solid and the gameplay is there, but I'm not nuking my storage for this.”
- The card
- would not tap
- The page
- did not open it
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“The icon looks fresh and the first screenshot shows colorful chaos that's actually pretty fun to look at, so I'm tapping it.”
- The card
- would tap
- The page
- did not open it
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“The screenshots show you exactly what you're doing and it looks like actual fun, so I'm tapping it.”
- The card
- would tap
- The page
- did not open it