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Peerform

Health & Fitness

5.0★ · 9Health & FitnessMason Drabik

Your score

Shaky. 9 of 43 checks need attention.

Peerform

Health & Fitness · US

CShaky· 64.1/100
Visibility72/100
Conversion80/100
  • Discoverability58.8

    Top 5 for 1 of 6 terms · 46% of characters

  • First impression71

    icon 89, shot 1 75, subtitle 50 of 100

  • Credibility78.3

    5.0★ from 9 ratings

  • Clarity73.8

    4 of 6 viewers described it correctly

  • Competitiveness34

    Picked 0 of 4 shelf runs · 47th pct

.dev

The shelf

3 of 3 simulated users picked a rival off this row.

Search results · US · Health & Fitness

They were asked to find: You want to get moving again and you need something that will keep you at it past the second week.

  1. You
    1

    Peerform

    Health & Fitness

    5.09 ratings
    Get
    Peerform screenshot 1
    Peerform screenshot 2
    Peerform screenshot 3

    Skeptical Researcher passed: Only 9 ratings total—that's too small a sample to mean anything, and I can't see whether there are complaints hiding in that tiny pool.

  2. 2

    Apple Fitness

    Fitness and Fitness+

    2.911K ratings
    Get
    Apple Fitness screenshot 1
    Apple Fitness screenshot 2
    Apple Fitness screenshot 3
  3. 3

    HealthView: Apple Health App

    Health Dashboard & Widgets

    4.514K ratings
    GetIn-App Purchases
    HealthView: Apple Health App screenshot 1
    HealthView: Apple Health App screenshot 2
    HealthView: Apple Health App screenshot 3
  4. 4

    Google Health (Fitbit)

    Your personalized health coach

    4.5695K ratings
    GetIn-App Purchases
    Google Health (Fitbit) screenshot 1
    Google Health (Fitbit) screenshot 2
    Google Health (Fitbit) screenshot 3
  5. 5

    MyFitnessPal: Calorie Counter

    Workout & AI Nutrition Tracker

    4.72.4M ratings
    GetIn-App Purchases
    MyFitnessPal: Calorie Counter screenshot 1
    MyFitnessPal: Calorie Counter screenshot 2
    MyFitnessPal: Calorie Counter screenshot 3

Your taps

1/6

Where the taps went

  • HealthView: Apple Health App2/6
  • MyFitnessPal: Calorie Counter2/6
  • Peerformyou1/6
  • Google Health (Fitbit)1/6

Fix these first

5 changes, in order of impact.

  1. App name character use

    Your app name is only 8 characters. 22 of your 30 highest-value indexed characters are doing nothing. A brand name alone gets found by people who already know you. Add the words everyone else searches. Spend the rest of your 30 characters on one specific word people actually search for.

    visibilityApple-documented
  2. Category name repeated in name or subtitle

    Your name or subtitle repeats your category almost verbatim ("Health & Fitness"). Apple indexes your primary category already and explicitly tells you not to repeat those words. Spend those characters on something your category doesn't cover. Drop the category words. Your primary category is already indexed, so repeating it buys nothing.

    visibilityApple-documented
  3. Cross-index locales unused

    You're publishing in one language, and the United States storefront supports 9 more. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 1,440 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic, Chinese (Simplified), Chinese (Traditional), French, Korean, Portuguese (Brazil), Russian, Spanish (Mexico), Vietnamese. Add metadata in your storefront's additional supported languages. Each one is another 160 indexable characters (30 name + 30 subtitle + 100 keywords) in the same storefront.

    visibilityIndustry consensus
  4. Rating count vs the top 5

    You have 9 ratings against a top-5 median of 695,245. Under about 25 ratings, even a 4.8 average reads as unproven. This is a volume problem, not a quality one. Ask for ratings in-app at a moment the user is happy. iOS shows no download counts, so your rating count is the only popularity proof a stranger can see.

    conversionIndustry consensus
  5. Preview video is the weakest part of your listing

    Preview video scores 0/100. Weakest: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install. What the review actually saw: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install.

    conversionOur proposal

What simulated users said

2 of 6 would tap your card; 2 of 6 would install.

  • Skeptical Researcher

    38, product manager · reads the one-stars first (the control persona)

    The rating looks solid, but there's a user complaint visible on the card itself about the price not being worth it, and I'm not going to tap something when I can already see someone saying they're leaving after the trial.
    The card
    would not tap
    The page
    did not open it
  • Skeptical Researcher

    38, product manager · reads the one-stars first (the control persona)

    Five stars across the board with only nine people rating it tells me nothing about whether this actually works or what breaks.
    The card
    would not tap
    The page
    did not open it
  • Privacy Guardian

    45, engineer · opens the privacy card before the screenshots

    I'm not interested in a social fitness app where the whole point is other people seeing what I'm doing.
    The card
    would not tap
    The page
    did not open it
  • Privacy Guardian

    45, engineer · opens the privacy card before the screenshots

    I don't need notifications about what other people are doing to stay motivated, and I'm not creating a profile and adding contacts to a new service for it.
    The card
    would not tap
    The page
    did not open it
  • Impulse Scroller

    19, student · installs several apps a week, deletes most of them

    The icon looks current and the first screenshot makes it obvious it's a social fitness feed thing, plus 5.0 stars with a decent number of ratings is solid, so I'd give it a tap.
    The card
    would tap
    The page
    would install
  • Impulse Scroller

    19, student · installs several apps a week, deletes most of them

    The concept is straightforward, the icon doesn't look old, and it's free with no weird payment stuff, so I'd give it a shot.
    The card
    would tap
    The page
    would install