Waze Navigation & Live Traffic

Your name or subtitle repeats your category almost verbatim ("Navigation"). Apple indexes your primary category already and explicitly tells you not to repeat those words. Spend those characters on something your category doesn't cover. Drop the category words. Your primary category is already indexed, so repeating it buys nothing.

You're covering 8 of the 9 additional languages the United States storefront supports. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 160 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Vietnamese. Add metadata in your storefront's additional supported languages. Each one is another 160 indexable characters (30 name + 30 subtitle + 100 keywords) in the same storefront.

One word appears in more than one indexed field ("traffic"), costing you roughly 8 characters. Apple counts each word once and says plainly not to repeat words from your name, subtitle or category. Delete the repeats and spend the space on new terms. Delete the repeated words from your keyword field. Every word counts once, so repeating it is pure character waste.

No preview video, so your first three screenshots carry the search card alone. Roughly 90% of even top-1,000 apps have never tested a video, so a decent one is still an unclaimed lever, as long as the poster frame stands on its own. Test one 15–30s preview whose poster frame stands on its own. A weak poster frame evicts a screenshot and is worse than no video.