Fashion, home design and ideas
Your score
Strong. 4 of 43 checks need attention.
Lifestyle · US
- Discoverability81.8
Top 5 for 1 of 6 terms · 81% of characters
- First impression77.4
icon 100, shot 1 75, subtitle 60 of 100
- Credibility91
4.8★ from 5.8M ratings
- Clarity87.5
6 of 6 viewers described it correctly
- Competitiveness56.4
Picked 0 of 2 shelf runs · 70th pct
Working
- You have a subtitle. Good, most indie apps don't.
- Your subtitle uses 30 of 30 characters. Well spent.
Not working
- Your app name is only 9 characters. 21 of your 30 highest-value indexed characters are doing nothing. A brand name alone gets found by people who already know you. Add the words everyone else searches.
- You're spending about 4 characters on filler ("and"). Apple names these as words that add nothing. Swap them for a term someone would actually type.
Leaderboard rank
See the full board →- #17Gmail - Email by Google80.6
- #18Pinterestthis app79.7
- #19Calm79.0
The shelf
3 of 3 simulated users picked a rival off this row.
Search results · US · Lifestyle
They were asked to find: “You want to build one habit and keep it for longer than a fortnight.”
- You1
Pinterest
Fashion, home design and ideas
4.85.8M ratingsGetIn-App Purchases
Skeptical Researcher passed: “The reference material mentions AI scams and Shein/Temu fake product links appearing on Pinterest, and I can't see any reviews here to check if that's still happening.”
- 2
Home Planner AI：Room Design 3D
House Plan Generator, Interior
4.646K ratingsGetIn-App Purchases
- 3
Havenly: Interior Design
Home design for everyone
4.44.9K ratingsGet
- 4
Home
Lifestyle
2.26.7K ratingsGet
- 5
Google Home
Your home in your hands
4.61.4M ratingsGet
Your taps
Where the taps went
- Google Home4/6
- Home Planner AI：Room Design 3D1/6
- Havenly: Interior Design1/6
- Pinterestyou0/6
Fix these first
5 changes, in order of impact.
App name character use
Your app name is only 9 characters. 21 of your 30 highest-value indexed characters are doing nothing. A brand name alone gets found by people who already know you. Add the words everyone else searches. Spend the rest of your 30 characters on one specific word people actually search for.
visibilityApple-documentedPreview video is the weakest part of your listing
Preview video scores 0/100. Weakest: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install. What the review actually saw: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install.
conversionOur proposalYour page and your actual users are different people
Your page speaks to young professionals; your reviews come from budget-conscious users (33% of the reviews we could place).
conversionOur proposalDescription line 1 is the weakest part of your listing
Description line 1 scores 13/100. Weakest: 'Pinterest is a place of endless possibilities' states no concrete outcome; Line 1 opens with 'Pinterest is a place of endless possibilities', generic brand statement. What the review actually saw: 'Pinterest is a place of endless possibilities' states no concrete outcome; Mentions 'Discover everyday inspiration' but phrase 'endless possibilities' is vague without more context.
conversionOur proposalApp preview video
+10–20% est.No preview video, so your first three screenshots carry the search card alone. Roughly 90% of even top-1,000 apps have never tested a video, so a decent one is still an unclaimed lever, as long as the poster frame stands on its own. Test one 15–30s preview whose poster frame stands on its own. A weak poster frame evicts a screenshot and is worse than no video.
conversionStrong evidence
What simulated users said
0 of 6 would tap your card; 0 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The rating looks solid and the screenshots are clean, but I'm not tapping anything without seeing the worst complaints first, and they're not here.”
- The card
- would not tap
- The page
- did not open it
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The rating is solid and nothing on this card screams scam, but I'm looking at a curated four-star slice and I need to see if anyone's actually mad before I commit.”
- The card
- would not tap
- The page
- did not open it
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“It says free but also says In-App Purchases, so I'm walking past this one.”
- The card
- would not tap
- The page
- did not open it
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“The pricing here doesn't add up and I'm not sticking around to get hit with a subscription I didn't see coming.”
- The card
- would not tap
- The page
- did not open it
Power User
31, developer · actually reads the description
“This looks designed to sell me stuff and keep me scrolling, not to give me features I'd actually use.”
- The card
- would not tap
- The page
- did not open it
Power User
31, developer · actually reads the description
“I can see the app does what it claims, but the reviews show a team that keeps changing things nobody asked for instead of addressing what matters.”
- The card
- would not tap
- The page
- did not open it