Chess.com - Play and Learn
Online Lessons and Puzzles
Your score
Elite. 4 of 43 checks need attention.
Chess.com - Play and Learn
Games · US
- Discoverability80.6
Top 5 for 1 of 6 terms · 87% of characters
- First impression85.5
icon 100, shot 1 75, subtitle 85 of 100
- Credibility92.1
4.8★ from 821k ratings
- Clarity96.4
6 of 6 viewers described it correctly
- Competitiveness82.7
Picked 2 of 2 shelf runs · 70th pct
Working
- Your app name uses 26 of 30 characters. That's a good use of the highest-weighted field you have.
- You have a subtitle. Good, most indie apps don't.
Not working
- One word appears in more than one indexed field ("and"), costing you roughly 4 characters. Apple counts each word once and says plainly not to repeat words from your name, subtitle or category. Delete the repeats and spend the space on new terms.
- The word "chess" makes up 9.3% of your description: 34 times in 366 words. Descriptions aren't keyword-indexed on iOS, so this buys you exactly nothing in search and reads as spam to the few people who open it.
Leaderboard rank
See the full board →- #1Waze Navigation & Live Traffic93.6
- #2Chess.com - Play and Learnthis app87.0
- #3Duolingo: Language Lessons86.7
The shelf
2 of 3 simulated users picked a rival off this row.
Search results · US · Games
They were asked to find: “You want something to play in the twenty minutes you spend on the bus.”
- You1
Chess.com - Play and Learn
Online Lessons and Puzzles
4.8821K ratingsGetIn-App Purchases
Deal-Driven Gamer passed: “Just a logo and a marketing splash screen, no gameplay video at all.”
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Your taps
Where the taps went
- Chess.com - Play and Learnyou4/6
- Block Puzzle - Woody 99 20242/6
Fix these first
5 changes, in order of impact.
Description keyword stuffing
The word "chess" makes up 9.3% of your description: 34 times in 366 words. Descriptions aren't keyword-indexed on iOS, so this buys you exactly nothing in search and reads as spam to the few people who open it. Stop repeating keywords in the description. It is not indexed on iOS, so stuffing it costs you readability and buys you nothing.
conversionIndustry consensusYour page and your actual users are different people
Your page speaks to casual gamers; your reviews come from core gamers (43% of the reviews we could place).
conversionOur proposalSame word used in more than one indexed field
One word appears in more than one indexed field ("and"), costing you roughly 4 characters. Apple counts each word once and says plainly not to repeat words from your name, subtitle or category. Delete the repeats and spend the space on new terms. Delete the repeated words from your keyword field. Every word counts once, so repeating it is pure character waste.
visibilityApple-documentedPreview video is the weakest part of your listing
Preview video scores 38/100. Weakest: Poster frame is just the Chess.com logo on plain dark background, no gameplay context.; Only text is the brand name 'Chess.com', no message conveyed without sound.. What the review actually saw: Poster frame is just the Chess.com logo on plain dark background, no gameplay context.; Only text is the brand name 'Chess.com', no message conveyed without sound..
conversionOur proposalFiller words in name or subtitle
You're spending about 8 characters on filler ("and"). Apple names these as words that add nothing. Swap them for a term someone would actually type. Cut the filler words and spend those characters on a search term.
visibilityApple-documented
What simulated users said
3 of 6 would tap your card; 2 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“4.8 stars on over 800,000 ratings with nothing bad showing on the card is enough to tap and see what's really in the reviews.”
- The card
- would tap
- The page
- would install
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The rating is solid and nothing on this card looks like a scam, but I need to see the actual complaints before I commit 450 MB and a subscription decision to something this expensive.”
- The card
- would not tap
- The page
- would install
Deal-Driven Gamer
22, mid-core player · hunts the monetisation model
“The screenshots show real gameplay and the rating's huge, so I'd give it a shot to see if it hooks me.”
- The card
- would tap
- The page
- would not install
Deal-Driven Gamer
22, mid-core player · hunts the monetisation model
“450 MB is huge, the rating is solid, but eight different membership tiers that top out at $120 tells me everything I need to know about where this is headed.”
- The card
- would not tap
- The page
- would not install
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“The icon looks fresh, the rating is huge, and the second screenshot makes it obvious you're playing real chess against real people, so I'm tapping it.”
- The card
- would tap
- The page
- would install
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“Icon and first screenshot sold me on it, but then I saw the IAP page and realized this is a money trap dressed up as a game.”
- The card
- would not tap
- The page
- would install