Peloton: Fitness & Workouts
Yoga, Cardio & Gym Training
Your score
Strong. 8 of 43 checks need attention.
Peloton: Fitness & Workouts
Health & Fitness · US
- Discoverability68
Top 5 for 1 of 6 terms · 90% of characters
- First impression90.3
icon 100, shot 1 100, subtitle 70 of 100
- Credibility91.4
4.9★ from 816k ratings
- Clarity71.4
3 of 6 viewers described it correctly
- Competitiveness47.2
Picked 0 of 6 shelf runs · 54th pct
Working
- Your app name uses 27 of 30 characters. That's a good use of the highest-weighted field you have.
- You have a subtitle. Good, most indie apps don't.
Not working
- You're covering 1 of the 9 additional languages the United States storefront supports. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 1,280 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic, Chinese (Simplified), Chinese (Traditional), French, Korean, Portuguese (Brazil), Russian, Vietnamese.
- The word "you" makes up 6.3% of your description: 25 times in 396 words. Descriptions aren't keyword-indexed on iOS, so this buys you exactly nothing in search and reads as spam to the few people who open it.
Leaderboard rank
- #17PhilosophizeMe76.4
- #18Peloton: Fitness & Workoutsthis app75.6
- #19YouTube74.9
The shelf
3 of 3 simulated users picked a rival off this row.
Search results · US · Health & Fitness
They were asked to find: “You want to get moving again and you need something that will keep you at it past the second week.”
- You1
Peloton: Fitness & Workouts
Yoga, Cardio & Gym Training
4.9816K ratingsGetIn-App Purchases
Skeptical Researcher passed: “The tone and structure of the marketing, combined with what I know about Peloton's reputation for billing issues from the example reviews, makes me wary even though I'm not supposed to use outside knowledge—but the card itself doesn't show ”
- 2
Playbook - Trainers & Workouts
Fitness App for Athletes, Yoga
4.936K ratingsGetIn-App Purchases
- 3
Fitbod: Gym & Fitness Planner
AI Personal Trainer & Workouts
4.8283K ratingsGetIn-App Purchases
- 4
Gymverse: Gym Workout Planner
Weight Lifting Fitness Trainer
4.8165K ratingsGetIn-App Purchases
- 5
FitOn Workouts & Fitness Plans
Cardio, Yoga & Pilates classes
4.9283K ratingsGetIn-App Purchases
Your taps
Where the taps went
- Fitbod: Gym & Fitness Planner6/6
- Peloton: Fitness & Workoutsyou0/6
Fix these first
5 changes, in order of impact.
Preview video is the weakest part of your listing
Preview video scores 0/100. Weakest: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install. What the review actually saw: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install.
conversionOur proposalDescription keyword stuffing
The word "you" makes up 6.3% of your description: 25 times in 396 words. Descriptions aren't keyword-indexed on iOS, so this buys you exactly nothing in search and reads as spam to the few people who open it. Stop repeating keywords in the description. It is not indexed on iOS, so stuffing it costs you readability and buys you nothing.
conversionIndustry consensusYour page and your actual users are different people
Your page speaks to casual gamers; your reviews come from prosumers and power users (41% of the reviews we could place).
conversionOur proposalCross-index locales unused
You're covering 1 of the 9 additional languages the United States storefront supports. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 1,280 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic, Chinese (Simplified), Chinese (Traditional), French, Korean, Portuguese (Brazil), Russian, Vietnamese. Add metadata in your storefront's additional supported languages. Each one is another 160 indexable characters (30 name + 30 subtitle + 100 keywords) in the same storefront.
visibilityIndustry consensusApp preview video
+10–20% est.No preview video, so your first three screenshots carry the search card alone. Roughly 90% of even top-1,000 apps have never tested a video, so a decent one is still an unclaimed lever, as long as the poster frame stands on its own. Test one 15–30s preview whose poster frame stands on its own. A weak poster frame evicts a screenshot and is worse than no video.
conversionStrong evidence
What simulated users said
0 of 6 would tap your card; 0 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The numbers look good but I need to see the bad reviews first, and they're not here for me to read.”
- The card
- would not tap
- The page
- did not open it
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The ratings look solid and nothing on this card screams scam, but I'm not seeing any 1-star reviews at all, which means I cannot decide, so I'm walking.”
- The card
- would not tap
- The page
- did not open it
Privacy Guardian
45, engineer · opens the privacy card before the screenshots
“The app looks solid, but I'm not tapping anything until I see what privacy label is waiting on the next screen.”
- The card
- would not tap
- The page
- did not open it
Privacy Guardian
45, engineer · opens the privacy card before the screenshots
“The privacy label tells me everything I need to know, and it's a no.”
- The card
- would not tap
- The page
- did not open it
Power User
31, developer · actually reads the description
“The screenshots look nice but they're selling me the experience, not showing me how the app actually works or what I can do with my data.”
- The card
- would not tap
- The page
- did not open it
Power User
31, developer · actually reads the description
“The app clearly does a lot and has the content to back it up, but I'm not paying a subscription to deal with crashes and watch sync problems that the reviews say are still there.”
- The card
- would not tap
- The page
- did not open it