Letterboxd
The social app for film lovers
Your score
Strong. 11 of 43 checks need attention.
Letterboxd
Social Networking · US
- Discoverability67.4
Top 5 for 2 of 6 terms · 82% of characters
- First impression83.9
icon 94, shot 1 63, subtitle 100 of 100
- Credibility88.1
4.8★ from 88k ratings
- Clarity98.2
6 of 6 viewers described it correctly
- Competitiveness74.1
Picked 4 of 4 shelf runs · 62nd pct
Working
- You have a subtitle. Good, most indie apps don't.
- Your subtitle uses 30 of 30 characters. Well spent.
Not working
- Your app name is only 10 characters. 20 of your 30 highest-value indexed characters are doing nothing. A brand name alone gets found by people who already know you. Add the words everyone else searches.
- Your name and subtitle carry 3 filler words ("the", "app", "for"), costing roughly 12 characters. Apple says outright these add no value, and apps ranked 150–250 use about four times as many of them as top-ranked apps do.
Leaderboard rank
- #10MyFitnessPal: Calorie Counter81.5
- #11Letterboxdthis app81.5
- #12AllTrails: Hike, Bike & Run81.0
The shelf
1 of 3 simulated users picked a rival off this row.
Search results · US · Social Networking
They were asked to find: “You want to keep up with a small group of people without the noise of a big network.”
- You1
Letterboxd
The social app for film lovers
4.888K ratingsGetIn-App Purchases
Impulse Scroller passed: “The first screenshot is all text about tracking and watchlists, which doesn't show me what I'm actually doing in the app.”
- 2
Bingeable: App for Film Lovers
Social Media For Films/Shows
5.01 ratingsGet
- 3
Reco Social
Real recs. Real talk.
4.726K ratingsGet
- 4
Stamp - Social
Rate, Review, Share
4.7106 ratingsGet
- 5
Facebook
Connection starts here
4.528M ratingsGetIn-App Purchases
Your taps
Where the taps went
- Letterboxdyou4/6
- Reco Social1/6
- Stamp - Social1/6
Fix these first
5 changes, in order of impact.
App name character use
Your app name is only 10 characters. 20 of your 30 highest-value indexed characters are doing nothing. A brand name alone gets found by people who already know you. Add the words everyone else searches. Spend the rest of your 30 characters on one specific word people actually search for.
visibilityApple-documentedCross-index locales unused
You're publishing in one language, and the United States storefront supports 9 more. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 1,440 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic, Chinese (Simplified), Chinese (Traditional), French, Korean, Portuguese (Brazil), Russian, Spanish (Mexico), Vietnamese. Add metadata in your storefront's additional supported languages. Each one is another 160 indexable characters (30 name + 30 subtitle + 100 keywords) in the same storefront.
visibilityIndustry consensusFiller words in name or subtitle
Your name and subtitle carry 3 filler words ("the", "app", "for"), costing roughly 12 characters. Apple says outright these add no value, and apps ranked 150–250 use about four times as many of them as top-ranked apps do. Cut the filler words and spend those characters on a search term.
visibilityApple-documentedPreview video is the weakest part of your listing
Preview video scores 0/100. Weakest: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install. What the review actually saw: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install.
conversionOur proposalPrice & IAP framing is the weakest part of your listing
Price & IAP framing scores 30/100. Weakest: first listed in-app purchase: "Letterboxd Pro (1 Year)" at $18.99; 'Letterboxd Pro', 'Patron', and 'Video Store Rental' names don't explain specific benefits.. What the review actually saw: first listed in-app purchase: "Letterboxd Pro (1 Year)" at $18.99; 'Letterboxd Pro', 'Patron', and 'Video Store Rental' names don't explain specific benefits..
conversionOur proposal
What simulated users said
3 of 6 would tap your card; 1 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The rating is solid and the count is big enough to mean something, so I'm tapping in.”
- The card
- would tap
- The page
- would not install
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“I'm not installing something where the visible complaint is about ads being intrusive and crashes being frequent and nobody from the team has said a word back.”
- The card
- would not tap
- The page
- would not install
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“The icon looks fresh and the first screenshot shows exactly what I'd be doing with it, plus 4.8 stars with almost 90k ratings means people actually use this.”
- The card
- would tap
- The page
- did not open it
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“The icon looks fine and the rating is solid, but the whole thing feels cluttered and I'm not even sure what I'm actually getting for free versus what costs money.”
- The card
- would not tap
- The page
- did not open it
Power User
31, developer · actually reads the description
“The screenshots show real depth—tracking, rating, lists, a diary view, social ratings—and the 4.8 with nearly 90k ratings tells me people are actually using this for something specific, not just scrolling.”
- The card
- would tap
- The page
- would install
Power User
31, developer · actually reads the description
“I see the core feature set in the screenshots — logging, rating, diary view, social browsing — but that corrupted update date kills my confidence that this is being actively maintained.”
- The card
- would not tap
- The page
- would install