Canvas by Instructure
Education
Your score
Strong. 7 of 43 checks need attention.
Canvas by Instructure
Education · US
- Discoverability77.1
Top 5 for 3 of 4 terms · 41% of characters
- First impression56.5
icon 61, shot 1 75, subtitle 30 of 100
- Credibility88.9
4.7★ from 2.8M ratings
- Clarity100
6 of 6 viewers described it correctly
- Competitiveness89.6
Picked 6 of 6 shelf runs · 78th pct
Working
- You have a subtitle. Good, most indie apps don't.
- No filler words in your name or subtitle. That puts you with the top-ranked apps, where stop words show up in under 3.2% of titles.
Not working
- Your subtitle is only 9 characters. You're leaving 21 of 30 indexed characters empty in your second-strongest field.
- Your name or subtitle repeats your category almost verbatim ("Education"). Apple indexes your primary category already and explicitly tells you not to repeat those words. Spend those characters on something your category doesn't cover.
Leaderboard rank
See the full board →- #19Gmail - Email by Google80.6
- #20Canvas by Instructurethis app79.9
- #21Airbnb79.9
The shelf
All 3 simulated users picked you off this row.
Search results · US · Education
They were asked to find: “You want to learn a language and stick with it this time, in short sessions.”
- You1
Canvas by Instructure
Education
4.72.8M ratingsGet
- 2
Canvas Teacher
Mobile teaching companion
4.696K ratingsGet
- 3
Canvas Parent
Education
4.4112K ratingsGet
- 4
Coursework: for Canvas
Plan your Canvas coursework
0.00 ratingsGet
- 5
InScribe Education
Education
4.08 ratingsGet
Your taps
Where the taps went
- Canvas by Instructureyou6/6
Fix these first
5 changes, in order of impact.
Category name repeated in name or subtitle
Your name or subtitle repeats your category almost verbatim ("Education"). Apple indexes your primary category already and explicitly tells you not to repeat those words. Spend those characters on something your category doesn't cover. Drop the category words. Your primary category is already indexed, so repeating it buys nothing.
visibilityApple-documentedNo functional word in name + subtitle
Nothing in your name or subtitle says what the app actually does. It reads as a brand plus adjectives. Those 60 characters are the only text on your search card, so a stranger has to guess, and Apple's text matching has nothing to work with. Put one word in your name or subtitle that says what the app does: the verb or the noun someone would type into search.
visibilityIndustry consensusSubtitle character use
Your subtitle is only 9 characters. You're leaving 21 of 30 indexed characters empty in your second-strongest field. Fill the subtitle out to near 30 characters. Unused characters are indexable space you are giving away.
visibilityApple-documentedYour page and your actual users are different people
The audience your listing addresses and the audience writing your reviews diverge (mismatch 0.48 of 1). Decide which one you want, then make the page say so.
conversionOur proposalSubtitle hook is the weakest part of your listing
Subtitle hook scores 30/100. Weakest: Subtitle is just the single word 'Education', a category label not a sentence.; 'Education' repeats the app's category, adding nothing beyond the name 'Canvas by Instructure'.. What the review actually saw: Subtitle is just the single word 'Education', a category label not a sentence.; 'Education' repeats the app's category, adding nothing beyond the name 'Canvas by Instructure'..
conversionOur proposal
What simulated users said
5 of 6 would tap your card; 4 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“2.7 million ratings at 4.7 stars is solid enough that I'm not seeing red flags, and I can't see any 1-star complaints on this card to worry about, so I'd tap it to look closer.”
- The card
- would tap
- The page
- would not install
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“I'm looking at two 1-star reviews with no answers from the developer, so I'm walking.”
- The card
- would not tap
- The page
- would not install
Busy Parent
41, two kids · decides in stolen moments outside a bedroom door
“That's a huge number of ratings with a solid average, so it's clearly established and people are using it — I'd at least see what happens when I tap it.”
- The card
- would tap
- The page
- would install
Busy Parent
41, two kids · decides in stolen moments outside a bedroom door
“Nearly three million people are using this and rating it well, so it's clearly stable enough that I don't have to worry about it disappearing or being a mess.”
- The card
- would tap
- The page
- would install
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“The icon looks current and the first screenshot immediately shows me what it does with actual course cards, so I'd tap to see if my school uses it.”
- The card
- would tap
- The page
- would install
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“The icon doesn't look old, the first screenshot shows actual course cards and grades which makes sense for what I need, and 4.7 stars with millions of ratings means it probably works fine.”
- The card
- would tap
- The page
- would install