YouTube
Videos, Music and Live Streams
Your score
Solid. 4 of 43 checks need attention.
YouTube
Photo & Video · US
- Discoverability80.1
Top 5 for 2 of 6 terms · 79% of characters
- First impression75.8
icon 83, shot 1 75, subtitle 70 of 100
- Credibility89.8
4.7★ from 48.8M ratings
- Clarity70.2
4 of 6 viewers described it correctly
- Competitiveness49.5
Picked 0 of 4 shelf runs · 64th pct
Working
- You have a subtitle. Good, most indie apps don't.
- Your subtitle uses 30 of 30 characters. Well spent.
Not working
- Your name or subtitle contains "youtube". Apple's guidelines forbid packing metadata with other apps' names or trademarks, and Apple can change or reject the listing over it. Take it out.
- Your app name is only 7 characters. 23 of your 30 highest-value indexed characters are doing nothing. A brand name alone gets found by people who already know you. Add the words everyone else searches.
Leaderboard rank
- #18Peloton: Fitness & Workouts75.6
- #19YouTubethis app74.9
- #20Oura74.1
The shelf
3 of 3 simulated users picked a rival off this row.
Search results · US · Photo & Video
They were asked to find: “You want your photos to look noticeably better without learning a proper editor.”
- You1
YouTube
Videos, Music and Live Streams
4.749M ratingsGetIn-App Purchases
Skeptical Researcher passed: “YouTube is for watching videos, not making my photos look better.”
- 2
Likee - Video, Live, Chat
Short Video & Live Streams
4.5562K ratingsGetIn-App Purchases
- 3
CapCut: Photo & Video Editor
Video maker with music
4.61.1M ratingsGetIn-App Purchases
- 4
Video Lite
Browse, Play & Cast
4.8168K ratingsGetIn-App Purchases
- 5
InShot - Video Editor
Photo, Collage & Video Maker
4.82.5M ratingsGetIn-App Purchases
Your taps
Where the taps went
- InShot - Video Editor5/6
- CapCut: Photo & Video Editor1/6
- YouTubeyou0/6
Fix these first
5 changes, in order of impact.
Competitor brand names in metadata
Your name or subtitle contains "youtube". Apple's guidelines forbid packing metadata with other apps' names or trademarks, and Apple can change or reject the listing over it. Take it out. Remove other companies' brand names from your metadata. This is a rejection risk, not just wasted characters.
visibilityApple-documentedApp name character use
Your app name is only 7 characters. 23 of your 30 highest-value indexed characters are doing nothing. A brand name alone gets found by people who already know you. Add the words everyone else searches. Spend the rest of your 30 characters on one specific word people actually search for.
visibilityApple-documentedYour page and your actual users are different people
Your page speaks to casual gamers; your reviews come from budget-conscious users (35% of the reviews we could place).
conversionOur proposalDescription line 1 is the weakest part of your listing
Description line 1 scores 25/100. Weakest: Line 1 says 'Get the official YouTube app on iPhones and iPads', an action not an outcome.; Opens with 'Get the official YouTube app', boilerplate app-name mention.. What the review actually saw: Line 1 says 'Get the official YouTube app on iPhones and iPads', an action not an outcome..
conversionOur proposalFiller words in name or subtitle
You're spending about 4 characters on filler ("and"). Apple names these as words that add nothing. Swap them for a term someone would actually type. Cut the filler words and spend those characters on a search term.
visibilityApple-documented
What simulated users said
0 of 6 would tap your card; 0 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“I know what YouTube is, and I'm not installing it again just to look at it in the App Store.”
- The card
- would not tap
- The page
- did not open it
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“I already know what YouTube does, but seeing what data it's actually collecting made me close it.”
- The card
- would not tap
- The page
- did not open it
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“Yeah, I'm not reinstalling YouTube, I literally just deleted it like three days ago.”
- The card
- would not tap
- The page
- did not open it
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“I already know what YouTube is, but seeing they track my contacts and search history made me close it.”
- The card
- would not tap
- The page
- did not open it
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“Yeah, I'm not reinstalling YouTube just to get hit with the Premium paywall the second I try to do anything useful.”
- The card
- would not tap
- The page
- did not open it
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“I already know how this goes — free until the ads get unbearable, then they want my money.”
- The card
- would not tap
- The page
- did not open it