Snapchat
Share the moment!
Your score
Solid. 8 of 43 checks need attention.
Snapchat
Photo & Video · US
- Discoverability70.6
Top 5 for 1 of 6 terms · 48% of characters
- First impression91.9
icon 100, shot 1 88, subtitle 90 of 100
- Credibility86.6
4.5★ from 5.9M ratings
- Clarity61.9
2 of 6 viewers described it correctly
- Competitiveness51.6
Picked 0 of 4 shelf runs · 65th pct
Working
- You have a subtitle. Good, most indie apps don't.
- Your name and subtitle aren't losing meaningful space to separators or emoji.
Not working
- Your name or subtitle contains "snapchat". Apple's guidelines forbid packing metadata with other apps' names or trademarks, and Apple can change or reject the listing over it. Take it out.
- Your app name is only 8 characters. 22 of your 30 highest-value indexed characters are doing nothing. A brand name alone gets found by people who already know you. Add the words everyone else searches.
Leaderboard rank
See the full board →- #34Stumble Guys75.3
- #35Snapchatthis app74.8
- #36CapCut: Photo & Video Editor74.6
The shelf
3 of 3 simulated users picked a rival off this row.
Search results · US · Photo & Video
They were asked to find: “You want your photos to look noticeably better without learning a proper editor.”
- You1
Snapchat
Share the moment!
4.55.9M ratingsGetIn-App Purchases
Skeptical Researcher passed: “5.9 million ratings is massive, but the card shows zero actual reviews, so I can't read what people are actually complaining about.”
- 2
Take Part – Share Moments
Photos, Videos & Memories
4.04 ratingsGetIn-App Purchases
- 3
Moment Pro Camera II
Your Looks, Your Way
4.4437 ratings$9.99
- 4
Halide Mark III - Pro Camera
Zero AI, Natural Photos, RAW
4.413K ratingsGetIn-App Purchases
- 5
Dispo: Retro Disposable Camera
Vintage Camera & Photo Editing
4.38.1K ratingsGetIn-App Purchases
Your taps
Where the taps went
- Halide Mark III - Pro Camera3/6
- Moment Pro Camera II2/6
- Dispo: Retro Disposable Camera1/6
- Snapchatyou0/6
Fix these first
5 changes, in order of impact.
Competitor brand names in metadata
Your name or subtitle contains "snapchat". Apple's guidelines forbid packing metadata with other apps' names or trademarks, and Apple can change or reject the listing over it. Take it out. Remove other companies' brand names from your metadata. This is a rejection risk, not just wasted characters.
visibilityApple-documentedApp name character use
Your app name is only 8 characters. 22 of your 30 highest-value indexed characters are doing nothing. A brand name alone gets found by people who already know you. Add the words everyone else searches. Spend the rest of your 30 characters on one specific word people actually search for.
visibilityApple-documentedDescription keyword stuffing
The word "friend" makes up 5.1% of your description: 12 times in 234 words. Descriptions aren't keyword-indexed on iOS, so this buys you exactly nothing in search and reads as spam to the few people who open it. Stop repeating keywords in the description. It is not indexed on iOS, so stuffing it costs you readability and buys you nothing.
conversionIndustry consensusYour page and your actual users are different people
Your page speaks to teens and students; your reviews come from budget-conscious users (62% of the reviews we could place).
conversionOur proposalApp preview video
+10–20% est.No preview video, so your first three screenshots carry the search card alone. Roughly 90% of even top-1,000 apps have never tested a video, so a decent one is still an unclaimed lever, as long as the poster frame stands on its own. Test one 15–30s preview whose poster frame stands on its own. A weak poster frame evicts a screenshot and is worse than no video.
conversionStrong evidence
What simulated users said
0 of 6 would tap your card; 0 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“I'm not installing a social app where I can't see the recent reviews first to check if adding friends actually works.”
- The card
- would not tap
- The page
- did not open it
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The rating is solid and the reviews shown are positive, but showing me only the top end tells me nothing about what actually breaks, and I'm not downloading something this size without seeing the 1-star side first.”
- The card
- would not tap
- The page
- did not open it
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“It's Snapchat, so like, I already know what it is, and the design just doesn't grab me.”
- The card
- would not tap
- The page
- did not open it
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“Icon and first screenshot look fine, rating's solid, but then I see the In-App Purchases page and it's just subscription after subscription, so I'm out.”
- The card
- would not tap
- The page
- did not open it
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“It says free but has In-App Purchases right there, so I'm not even opening it.”
- The card
- would not tap
- The page
- did not open it
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“The IAP list is a mess and I'm not downloading something where I can't figure out what costs money.”
- The card
- would not tap
- The page
- did not open it