AllTrails: Hike, Bike & Run
GPS Hiking & Biking Trail Maps
Your score
Strong. 7 of 43 checks need attention.
AllTrails: Hike, Bike & Run
Health & Fitness · US
- Discoverability85.5
Top 5 for 5 of 6 terms · 97% of characters
- First impression75.8
icon 83, shot 1 75, subtitle 70 of 100
- Credibility97.2
4.9★ from 1M ratings
- Clarity58.3
2 of 6 viewers described it correctly
- Competitiveness81.6
Shelf picks flipped on order, no preference · 75th pct
Working
- Your app name uses 27 of 30 characters. That's a good use of the highest-weighted field you have.
- You have a subtitle. Good, most indie apps don't.
Not working
- "facebook", "instagram", "whatsapp" shows up in your description. Comparison claims about named competitors are a review risk, and in the keyword field they're also characters buying you nothing.
- You're covering 3 of the 9 additional languages the United States storefront supports. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 960 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic, Chinese (Simplified), Chinese (Traditional), Korean, Russian, Vietnamese.
Leaderboard rank
- #11Letterboxd81.5
- #12AllTrails: Hike, Bike & Runthis app81.0
- #13Calm79.0
The shelf
3 of 3 simulated users picked a rival off this row.
Search results · US · Health & Fitness
They were asked to find: “You want to get moving again and you need something that will keep you at it past the second week.”
- You1
AllTrails: Hike, Bike & Run
GPS Hiking & Biking Trail Maps
4.91.0M ratingsGetIn-App Purchases
Skeptical Researcher passed: “The rating count is huge and the star average is high, but I'm going with B first because B's massive review count (371,208 vs 1,037,265) actually gives me more confidence in what I'm seeing, and I can verify nothing's broken before I tap.”
- 2
TrailLink: Bike, Run, Walk
Trail Maps Finder & Biking GPS
4.68.0K ratingsGetIn-App Purchases
- 3
komoot - hike, bike & run
Your all-in-one route planner
4.79.5K ratingsGetIn-App Purchases
- 4
Strava: Run, Bike, Walk
Track & share with friends
4.8371K ratingsGetIn-App Purchases
- 5
Sports Tracker: Run Bike Hike
Plan, track & analyze workout
4.61.9K ratingsGetIn-App Purchases
Your taps
Where the taps went
- AllTrails: Hike, Bike & Runyou3/6
- TrailLink: Bike, Run, Walk1/6
- komoot - hike, bike & run1/6
- Strava: Run, Bike, Walk1/6
Fix these first
5 changes, in order of impact.
Preview video is the weakest part of your listing
Preview video scores 0/100. Weakest: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install. What the review actually saw: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install.
conversionOur proposalDescription keyword stuffing
The word "trail" makes up 6.0% of your description: 22 times in 368 words. Descriptions aren't keyword-indexed on iOS, so this buys you exactly nothing in search and reads as spam to the few people who open it. Stop repeating keywords in the description. It is not indexed on iOS, so stuffing it costs you readability and buys you nothing.
conversionIndustry consensusYour page and your actual users are different people
Your page speaks to casual gamers; your reviews come from prosumers and power users (45% of the reviews we could place).
conversionOur proposalCompetitor brand names in metadata
"facebook", "instagram", "whatsapp" shows up in your description. Comparison claims about named competitors are a review risk, and in the keyword field they're also characters buying you nothing. Remove other companies' brand names from your metadata. This is a rejection risk, not just wasted characters.
visibilityApple-documentedCross-index locales unused
You're covering 3 of the 9 additional languages the United States storefront supports. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 960 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic, Chinese (Simplified), Chinese (Traditional), Korean, Russian, Vietnamese. Add metadata in your storefront's additional supported languages. Each one is another 160 indexable characters (30 name + 30 subtitle + 100 keywords) in the same storefront.
visibilityIndustry consensus
What simulated users said
4 of 6 would tap your card; 4 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“A million ratings at 4.9 stars is solid, the screenshots show it actually works for what it claims, and there's nothing on this card that looks like trouble.”
- The card
- would tap
- The page
- would install
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“I don't see any complaints left hanging, the rating is solid at 4.9 over over a million reviews, and the app does exactly what the name says it does.”
- The card
- would tap
- The page
- would install
Privacy Guardian
45, engineer · opens the privacy card before the screenshots
“Free with in-app purchases and a GPS tracker means I'm absolutely checking the privacy label first, and I can't see it from here.”
- The card
- would not tap
- The page
- would not install
Privacy Guardian
45, engineer · opens the privacy card before the screenshots
“I'm not handing over my contacts and identifiers just to find a hiking trail.”
- The card
- would not tap
- The page
- would not install
Power User
31, developer · actually reads the description
“This shows real features I'd actually use — specific numbers, offline capability, and the kind of planning info I need before heading out.”
- The card
- would tap
- The page
- would install
Power User
31, developer · actually reads the description
“The screenshots show real features and data, not just marketing fluff, and the rating is solid enough that I'm willing to download and see if the paywall gets in the way.”
- The card
- would tap
- The page
- would install