Airbnb
Homes, experiences, services
Your score
Strong. 6 of 43 checks need attention.
Airbnb
Travel · US
- Discoverability81.3
Top 5 for 4 of 6 terms · 73% of characters
- First impression80.6
icon 100, shot 1 75, subtitle 70 of 100
- Credibility90.4
4.8★ from 703k ratings
- Clarity85.7
6 of 6 viewers described it correctly
- Competitiveness56.8
Shelf picks flipped on order, no preference · 54th pct
Working
- You have a subtitle. Good, most indie apps don't.
- Your subtitle uses 28 of 30 characters. Well spent.
Not working
- Your app name is only 6 characters. 24 of your 30 highest-value indexed characters are doing nothing. A brand name alone gets found by people who already know you. Add the words everyone else searches.
- Nothing in your name or subtitle says what the app actually does. It reads as a brand plus adjectives. Those 60 characters are the only text on your search card, so a stranger has to guess, and Apple's text matching has nothing to work with.
Leaderboard rank
See the full board →- #20Canvas by Instructure79.9
- #21Airbnbthis app79.9
- #22Pinterest79.7
The shelf
3 of 3 simulated users picked a rival off this row.
Search results · US · Travel
They were asked to find: “You are going somewhere new next month and want the trip to stay organised.”
- You1
Airbnb
Homes, experiences, services
4.8703K ratingsGet
Skeptical Researcher passed: “I cannot see any reviews on this card, so I cannot verify there are no 1-star complaints before I commit to it.”
- 2
City Experiences
anchored by Hornblower
4.95.3K ratingsGet
- 3
Viator Tours & Attractions
Plan travel experiences
4.9282K ratingsGet
- 4
GetYourGuide: Plan & Book
Attractions, Tours, Events
4.9316K ratingsGet
- 5
Travelocity Hotels & Flights
Car & Vacation rentals
4.8609K ratingsGet
Your taps
Where the taps went
- Viator Tours & Attractions3/6
- GetYourGuide: Plan & Book3/6
- Airbnbyou0/6
Fix these first
5 changes, in order of impact.
App name character use
Your app name is only 6 characters. 24 of your 30 highest-value indexed characters are doing nothing. A brand name alone gets found by people who already know you. Add the words everyone else searches. Spend the rest of your 30 characters on one specific word people actually search for.
visibilityApple-documentedDescription keyword stuffing
The word "you" makes up 5.3% of your description: 21 times in 399 words. Descriptions aren't keyword-indexed on iOS, so this buys you exactly nothing in search and reads as spam to the few people who open it. Stop repeating keywords in the description. It is not indexed on iOS, so stuffing it costs you readability and buys you nothing.
conversionIndustry consensusNo functional word in name + subtitle
Nothing in your name or subtitle says what the app actually does. It reads as a brand plus adjectives. Those 60 characters are the only text on your search card, so a stranger has to guess, and Apple's text matching has nothing to work with. Put one word in your name or subtitle that says what the app does: the verb or the noun someone would type into search.
visibilityIndustry consensusDescription line 1 is the weakest part of your listing
Description line 1 scores 0/100. Weakest: Line 1 'AIRBNB MORE THAN AN AIRBNB' states no concrete outcome for reader.; Line 1 opens by repeating the brand name 'AIRBNB' twice, boilerplate style.. What the review actually saw: Line 1 'AIRBNB MORE THAN AN AIRBNB' states no concrete outcome for reader.; 'AIRBNB MORE THAN AN AIRBNB' is a vague tagline needing the following text for meaning..
conversionOur proposalPreview video is the weakest part of your listing
Preview video scores 0/100. Weakest: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install. What the review actually saw: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install.
conversionOur proposal
What simulated users said
1 of 6 would tap your card; 0 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“4.8 stars and 700,000 ratings sounds reassuring until you realize I have no idea what people are actually complaining about in the ones I can't see.”
- The card
- would not tap
- The page
- did not open it
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“I need to see the 1-star reviews before I commit to anything this size.”
- The card
- would not tap
- The page
- did not open it
Silver Adopter
68, retired teacher · capable, but scam-fearful
“I know this name and the icon, over 700,000 people have used it before me, and the rating is solid, so I'd tap it.”
- The card
- would tap
- The page
- did not open it
Silver Adopter
68, retired teacher · capable, but scam-fearful
“I know this is the real Airbnb, but something about how they're showing me these reviews doesn't add up, and I'm not comfortable with that.”
- The card
- would not tap
- The page
- did not open it
Power User
31, developer · actually reads the description
“This is Airbnb doing what Airbnb does, shown the way every travel app shows it, and I have no reason to open it.”
- The card
- would not tap
- The page
- did not open it
Power User
31, developer · actually reads the description
“The screenshots show a functional product, but I'm not installing something this size without knowing it's been touched recently and why.”
- The card
- would not tap
- The page
- did not open it