Duolingo: Language Lessons
Languages, Math, Music & Chess
Your score
Elite. 3 of 43 checks need attention.
Duolingo: Language Lessons
Education · US
- Discoverability94.4
Top 5 for 5 of 6 terms · 96% of characters
- First impression87.1
icon 89, shot 1 100, subtitle 70 of 100
- Credibility95
4.7★ from 5.4M ratings
- Clarity90.5
5 of 6 viewers described it correctly
- Competitiveness58.1
Picked 2 of 4 shelf runs · 52nd pct
Working
- Your app name uses 26 of 30 characters. That's a good use of the highest-weighted field you have.
- You have a subtitle. Good, most indie apps don't.
Not working
- You're carrying a singular and plural of the same word ("language"/"languages"), worth about 9 characters. Apple's own example is "climbs" and "climb", and it calls them duplicates. Keep one.
- No preview video, so your first three screenshots carry the search card alone. Roughly 90% of even top-1,000 apps have never tested a video, so a decent one is still an unclaimed lever, as long as the poster frame stands on its own.
Leaderboard rank
See the full board →- #2Chess.com - Play and Learn87.0
- #3Duolingo: Language Lessonsthis app86.7
- #4Spotify: Music and Podcasts86.1
The shelf
2 of 3 simulated users picked a rival off this row.
Search results · US · Education
They were asked to find: “You want to learn a language and stick with it this time, in short sessions.”
- You1
Duolingo: Language Lessons
Languages, Math, Music & Chess
4.75.4M ratingsGetIn-App Purchases
Skeptical Researcher passed: “With 5.4 million ratings, there are absolutely 1-star reviews in that pile but I can't see them on this card, so I can't tell what's actually wrong.”
- 2
Polyglob: Language Lessons
Stories, quizzes, flashcards
5.03 ratingsGetIn-App Purchases
- 3
Falou - Fast language learning
Learn English, Spanish, French
4.896K ratingsGetIn-App Purchases
- 4
Babbel - Language Learning
Learn Spanish, French & more
4.7752K ratingsGetIn-App Purchases
- 5
Preply - Language Learning App
Tutors for English, French etc
4.844K ratingsGet
Your taps
Where the taps went
- Duolingo: Language Lessonsyou2/6
- Falou - Fast language learning2/6
- Babbel - Language Learning1/6
- Preply - Language Learning App1/6
Fix these first
5 changes, in order of impact.
Preview video is the weakest part of your listing
Preview video scores 0/100. Weakest: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install. What the review actually saw: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install.
conversionOur proposalApp preview video
+10–20% est.No preview video, so your first three screenshots carry the search card alone. Roughly 90% of even top-1,000 apps have never tested a video, so a decent one is still an unclaimed lever, as long as the poster frame stands on its own. Test one 15–30s preview whose poster frame stands on its own. A weak poster frame evicts a screenshot and is worse than no video.
conversionStrong evidenceDescription keyword stuffing
"duolingo" appears 17 times in your 459-word description (3.7%). That's heading toward keyword stuffing, and iOS doesn't index the description at all. You're paying in readability for nothing. Stop repeating keywords in the description. It is not indexed on iOS, so stuffing it costs you readability and buys you nothing.
conversionIndustry consensusSingular and plural of the same word
You're carrying a singular and plural of the same word ("language"/"languages"), worth about 9 characters. Apple's own example is "climbs" and "climb", and it calls them duplicates. Keep one. Keep one form and delete the other. Apple treats 'climbs' and 'climb' as duplicates.
visibilityApple-documentedScreenshots 2–3 is the weakest part of your listing
Screenshots 2–3 scores 57/100. Weakest: Screenshot 2 shows a vocabulary lesson, screenshot 3 a chess puzzle—both feature demos, no proof step. What the review actually saw: Screenshot 2 shows a vocabulary lesson, screenshot 3 a chess puzzle—both feature demos, no proof step.
conversionOur proposal
What simulated users said
4 of 6 would tap your card; 2 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The rating is solid and the screenshots look fine, but I need to see the reviews before I commit to anything, and there's nothing here to read.”
- The card
- would not tap
- The page
- did not open it
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The rating is solid and nothing on the card looks like a scam, but I'm not moving forward without seeing the 1-star reviews, and this page isn't showing me any.”
- The card
- would not tap
- The page
- did not open it
Busy Parent
41, two kids · decides in stolen moments outside a bedroom door
“Five million ratings tells me this thing actually works and doesn't have some hidden nightmare waiting for me.”
- The card
- would tap
- The page
- would install
Busy Parent
41, two kids · decides in stolen moments outside a bedroom door
“Five million people aren't wrong, it's free without the ads if I pay once, the first screenshot makes sense in a glance, and my kids can actually pick a language they want instead of me forcing something on them.”
- The card
- would tap
- The page
- would install
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“The icon looks fresh and the screenshots show actual game-like lessons instead of boring flashcards, so I'd give it a shot.”
- The card
- would tap
- The page
- did not open it
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“The icon looks fresh and the first screenshot immediately shows what you're doing — picking a language or skill — so I get it right away.”
- The card
- would tap
- The page
- did not open it