Calm
Sleep, Meditation, Relaxation
Your score
Strong. 7 of 43 checks need attention.
Calm
Health & Fitness · US
- Discoverability86.2
Top 5 for 5 of 6 terms · 74% of characters
- First impression69.4
icon 44, shot 1 88, subtitle 70 of 100
- Credibility94.1
4.8★ from 2M ratings
- Clarity96.4
6 of 6 viewers described it correctly
- Competitiveness47
Picked 0 of 6 shelf runs · 58th pct
Working
- You have a subtitle. Good, most indie apps don't.
- Your subtitle uses 29 of 30 characters. Well spent.
Not working
- Your app name is only 4 characters. 26 of your 30 highest-value indexed characters are doing nothing. A brand name alone gets found by people who already know you. Add the words everyone else searches.
- You're covering 6 of the 9 additional languages the United States storefront supports. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 480 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic, Russian, Vietnamese.
Leaderboard rank
- #12AllTrails: Hike, Bike & Run81.0
- #13Calmthis app79.0
- #14Airbnb78.6
The shelf
3 of 3 simulated users picked a rival off this row.
Search results · US · Health & Fitness
They were asked to find: “You want to get moving again and you need something that will keep you at it past the second week.”
- You1
Calm
Sleep, Meditation, Relaxation
4.82.0M ratingsGetIn-App Purchases
Skeptical Researcher passed: “I can see from the reference material that Calm has documented scam-pattern complaints about free trial billing and impossible cancellation, which means I need to see those 1-star reviews on this card before I'd trust it.”
- 2
BetterSleep: Relax and Sleep
Calm Sounds, Meditation Music
4.7391K ratingsGetIn-App Purchases
- 3
Insight Timer: Meditate, Sleep
Meditation & Anxiety Relief
4.9446K ratingsGetIn-App Purchases
- 4
Headspace: Sleep & Meditation
Mental Health, Stress, Anxiety
4.8974K ratingsGetIn-App Purchases
- 5
Sleep Sounds White Noise, Rain
Fall Asleep: Sounds & Stories
4.835K ratingsGetIn-App Purchases
Your taps
Where the taps went
- Insight Timer: Meditate, Sleep6/6
- Calmyou0/6
Fix these first
5 changes, in order of impact.
App name character use
Your app name is only 4 characters. 26 of your 30 highest-value indexed characters are doing nothing. A brand name alone gets found by people who already know you. Add the words everyone else searches. Spend the rest of your 30 characters on one specific word people actually search for.
visibilityApple-documentedPreview video is the weakest part of your listing
Preview video scores 0/100. Weakest: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install. What the review actually saw: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install.
conversionOur proposalCross-index locales unused
You're covering 6 of the 9 additional languages the United States storefront supports. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 480 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic, Russian, Vietnamese. Add metadata in your storefront's additional supported languages. Each one is another 160 indexable characters (30 name + 30 subtitle + 100 keywords) in the same storefront.
visibilityIndustry consensusYour page and your actual users are different people
Your page speaks to casual gamers; your reviews come from prosumers and power users (31% of the reviews we could place).
conversionOur proposalPrice & IAP framing is the weakest part of your listing
Price & IAP framing scores 30/100. Weakest: first listed in-app purchase: "Calm Premium" at $79.99; All IAPs are labeled simply 'Calm Premium' with no value description.. What the review actually saw: first listed in-app purchase: "Calm Premium" at $79.99; All IAPs are labeled simply 'Calm Premium' with no value description..
conversionOur proposal
What simulated users said
0 of 6 would tap your card; 0 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The rating is solid and the screenshots look clean, but I need to see what went wrong for the people who hated it before I even consider this.”
- The card
- would not tap
- The page
- did not open it
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“A 4.8 rating with nearly 2 million reviews and zero 1-star reviews visible is exactly when I need to see the 1-star reviews most, and I'm not seeing them.”
- The card
- would not tap
- The page
- did not open it
Privacy Guardian
45, engineer · opens the privacy card before the screenshots
“I'm not tapping until I can see the privacy label, and I'm not going to find that out without opening the page, so I'll keep scrolling.”
- The card
- would not tap
- The page
- did not open it
Privacy Guardian
45, engineer · opens the privacy card before the screenshots
“I read the privacy label and walked away.”
- The card
- would not tap
- The page
- did not open it
Power User
31, developer · actually reads the description
“I see a lot of laurels and celebrity names, but I don't see what the app actually does or what controls are available to me.”
- The card
- would not tap
- The page
- did not open it
Power User
31, developer · actually reads the description
“This is a high-polish marketing page, not a feature showcase.”
- The card
- would not tap
- The page
- did not open it