Videos, creators & friends
Your score
Strong. 6 of 43 checks need attention.
Photo & Video · US
- Discoverability79.5
Top 5 for 1 of 6 terms · 71% of characters
- First impression75.8
icon 94, shot 1 75, subtitle 60 of 100
- Credibility90.3
4.7★ from 29.4M ratings
- Clarity86.9
5 of 6 viewers described it correctly
- Competitiveness72.3
Shelf picks flipped on order, no preference · 63rd pct
Working
- You have a subtitle. Good, most indie apps don't.
- Your subtitle uses 26 of 30 characters. Well spent.
Not working
- Your app name is only 9 characters. 21 of your 30 highest-value indexed characters are doing nothing. A brand name alone gets found by people who already know you. Add the words everyone else searches.
- You're covering 8 of the 9 additional languages the United States storefront supports. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 160 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic.
Leaderboard rank
See the full board →- #13AllTrails: Hike, Bike & Run81.0
- #14Instagramthis app80.9
- #15Gmail - Email by Google80.6
The shelf
3 of 3 simulated users picked a rival off this row.
Search results · US · Photo & Video
They were asked to find: “You want your photos to look noticeably better without learning a proper editor.”
- You1
Instagram
Videos, creators & friends
4.729M ratingsGetIn-App Purchases
Skeptical Researcher passed: “Instagram is Meta, and I've seen the pattern—account lockouts, disabled accounts, appeals that go nowhere, the whole scam-pattern thing with AI moderation deleting accounts.”
- 2
YouTube Studio
Publish, Edit, Analyze, Reply
4.126K ratingsGet
- 3
invideo AI: AI Video Generator
Create & edit videos with AI
4.628K ratingsGetIn-App Purchases
- 4
Zoomerang - Ai Video Maker
Templates: Reels & Stories
4.6173K ratingsGetIn-App Purchases
- 5
Video Up! Video Editor & Maker
AI Videos Generator・Edit Reels
4.696K ratingsGetIn-App Purchases
Your taps
Where the taps went
- YouTube Studio2/6
- Instagramyou1/6
- invideo AI: AI Video Generator1/6
- Zoomerang - Ai Video Maker1/6
- Video Up! Video Editor & Maker1/6
Fix these first
5 changes, in order of impact.
App name character use
Your app name is only 9 characters. 21 of your 30 highest-value indexed characters are doing nothing. A brand name alone gets found by people who already know you. Add the words everyone else searches. Spend the rest of your 30 characters on one specific word people actually search for.
visibilityApple-documentedCross-index locales unused
You're covering 8 of the 9 additional languages the United States storefront supports. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 160 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic. Add metadata in your storefront's additional supported languages. Each one is another 160 indexable characters (30 name + 30 subtitle + 100 keywords) in the same storefront.
visibilityIndustry consensusYour page and your actual users are different people
Your page speaks to teens and students; your reviews come from prosumers and power users (30% of the reviews we could place).
conversionOur proposalRelease notes quality
Your release notes are the standard "bug fixes and performance improvements" line. Someone deciding whether you still care about this app learns nothing from it. Name the thing you actually fixed or added. Write one real line about what changed. 'Bug fixes and performance improvements' on every release tells a browsing user nothing is happening.
conversionIndustry consensus6 of 6 first impressions ended in a bounce
They gave these reasons: "I cannot see the 1-star reviews from this card view, which I need to check first, and I'm not tapping into an app this massive without seeing what people are actually angry about."; "I cannot tell from what is here whether there are serious complaints going unanswered — the page only shows five-star reviews, which tells me nothing about what people are actually upset about."; "I'm not installing Instagram again, I've deleted it before and I'm not going back to that.".
conversionOur proposal
What simulated users said
0 of 6 would tap your card; 0 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“With 29 million ratings I'd normally look closer, but I can't see the 1-star complaints from here and that's my first stop — I'm scrolling.”
- The card
- would not tap
- The page
- did not open it
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“I need to see the real problems before I install something with this much access to my data.”
- The card
- would not tap
- The page
- did not open it
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“It's straight ads now and the comments are just bots anyway, so no thanks.”
- The card
- would not tap
- The page
- would not install
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“Icon looks fine but the purchase list is just the same $14.99 thing over and over, which is a red flag.”
- The card
- would not tap
- The page
- would not install
Power User
31, developer · actually reads the description
“Instagram is a social feed, not a creation tool — I'm in the wrong section of the store for what I actually need.”
- The card
- would not tap
- The page
- did not open it
Power User
31, developer · actually reads the description
“I'm not touching an app where the latest reviews are about security breaches with no support line and shadowbanning problems after the last update.”
- The card
- would not tap
- The page
- did not open it