Strava: Run, Bike, Walk
Track & share with friends
Your score
Strong. 4 of 43 checks need attention.
Strava: Run, Bike, Walk
Health & Fitness · US
- Discoverability81.6
Top 5 for 2 of 6 terms · 84% of characters
- First impression85.5
icon 83, shot 1 75, subtitle 100 of 100
- Credibility92.6
4.8★ from 371k ratings
- Clarity79.8
5 of 6 viewers described it correctly
- Competitiveness75.6
Shelf picks flipped on order, no preference · 67th pct
Working
- You have a subtitle. Good, most indie apps don't.
- Your subtitle uses 26 of 30 characters. Well spent.
Not working
- "fitbit" shows up in your description. Comparison claims about named competitors are a review risk, and in the keyword field they're also characters buying you nothing.
- You're covering 7 of the 9 additional languages the United States storefront supports. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 320 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic, Korean.
Leaderboard rank
- #4Spotify: Music and Podcasts83.4
- #5Strava: Run, Bike, Walkthis app83.3
- #6Clash of Clans83.2
The shelf
3 of 3 simulated users picked a rival off this row.
Search results · US · Health & Fitness
They were asked to find: “You want to get moving again and you need something that will keep you at it past the second week.”
- You1
Strava: Run, Bike, Walk
Track & share with friends
4.8371K ratingsGetIn-App Purchases
Skeptical Researcher passed: “371,000 ratings is huge, but I can't see any actual reviews on this card—no way to check for the complaints I know exist about customer support and AI features before I commit.”
- 2
Run Bike Walk – GPS Tracker
Cycling & Walking Workout Log
0.00 ratingsGetIn-App Purchases
- 3
TrailLink: Bike, Run, Walk
Trail Maps Finder & Biking GPS
4.68.0K ratingsGetIn-App Purchases
- 4
Run, Bike, Walk, Hike tracker
Distance & Speed & Pace - GPS
4.662 ratingsGetIn-App Purchases
- 5
Map My Tracks: ride run walk
GPS sport & outdoor tracker
4.5833 ratingsGetIn-App Purchases
Your taps
Where the taps went
- TrailLink: Bike, Run, Walk3/6
- Strava: Run, Bike, Walkyou2/6
- Run Bike Walk – GPS Tracker1/6
Fix these first
5 changes, in order of impact.
Competitor brand names in metadata
"fitbit" shows up in your description. Comparison claims about named competitors are a review risk, and in the keyword field they're also characters buying you nothing. Remove other companies' brand names from your metadata. This is a rejection risk, not just wasted characters.
visibilityApple-documentedYour page and your actual users are different people
Your page speaks to casual gamers; your reviews come from core gamers (34% of the reviews we could place).
conversionOur proposalCross-index locales unused
You're covering 7 of the 9 additional languages the United States storefront supports. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 320 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic, Korean. Add metadata in your storefront's additional supported languages. Each one is another 160 indexable characters (30 name + 30 subtitle + 100 keywords) in the same storefront.
visibilityIndustry consensusDescription line 1 is the weakest part of your listing
Description line 1 scores 25/100. Weakest: Line 1 cites an award, not a reader outcome.; Opens with '*App Store Award Winner*' boilerplate.. What the review actually saw: Line 1 cites an award, not a reader outcome..
conversionOur proposalPrice & IAP framing is the weakest part of your listing
Price & IAP framing scores 30/100. Weakest: first listed in-app purchase: "Subscription" at $79.99; IAP names like 'Subscription' and 'Strava Subscription' give no value detail.. What the review actually saw: first listed in-app purchase: "Subscription" at $79.99; IAP names like 'Subscription' and 'Strava Subscription' give no value detail..
conversionOur proposal
What simulated users said
0 of 6 would tap your card; 0 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The rating's high and it looks polished, but I'm not tapping anything without seeing what went wrong for people first, and that's not here.”
- The card
- would not tap
- The page
- would not install
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The rating is solid and the count is huge, but you're only showing me the good ones, and I need to see the bad ones before I decide.”
- The card
- would not tap
- The page
- would not install
Privacy Guardian
45, engineer · opens the privacy card before the screenshots
“The card doesn't show me the privacy section, so I'm scrolling past and checking the next app instead.”
- The card
- would not tap
- The page
- did not open it
Privacy Guardian
45, engineer · opens the privacy card before the screenshots
“They're collecting too much personal data tied to my identity, and then asking me to pay for the privilege.”
- The card
- would not tap
- The page
- did not open it
Deal-Driven Gamer
22, mid-core player · hunts the monetisation model
“The rating is solid and the Apple Watch award is cool, but I'm not interested in finding out which features cost money after I've already started tracking a workout.”
- The card
- would not tap
- The page
- would not install
Deal-Driven Gamer
22, mid-core player · hunts the monetisation model
“The app looks solid but I'm not paying a monthly fee to track workouts when the whole point is staying connected with friends, which apparently works free.”
- The card
- would not tap
- The page
- would not install