Eat UNC
Chapel Hill dining hall menus
Your score
Shaky. 10 of 43 checks need attention.
Eat UNC
Food & Drink · US
- Discoverability37.9
Outranked on all 6 terms · 77% of characters
- First impression80.6
icon 83, shot 1 63, subtitle 100 of 100
- Credibility73.9
5.0★ from 2 ratings · no review themes
- Clarity64.3
3 of 6 viewers described it correctly
- Competitiveness51
Shelf picks flipped on order, no preference · 52nd pct
Working
- You have a subtitle. Good, most indie apps don't.
- Your subtitle uses 29 of 30 characters. Well spent.
Not working
- Your app name is only 7 characters. 23 of your 30 highest-value indexed characters are doing nothing. A brand name alone gets found by people who already know you. Add the words everyone else searches.
- Nothing in your name or subtitle says what the app actually does. It reads as a brand plus adjectives. Those 60 characters are the only text on your search card, so a stranger has to guess, and Apple's text matching has nothing to work with.
Leaderboard rank
See the full board →- #27Chess ∙63.9
- #28Eat UNCthis app61.5
- #29Sprig: Private Meeting Notes58.7
The shelf
3 of 3 simulated users picked a rival off this row.
Search results · US · Food & Drink
They were asked to find: “You want to cook at home more during the week without planning your life around it.”
- You1
Eat UNC
Chapel Hill dining hall menus
5.02 ratingsGet
Skeptical Researcher passed: “Only 2 ratings visible—I cannot see any 1-star reviews to check for problems, so I'm moving to C which has 744 ratings and no visible complaints.”
- 2
Dine On Campus
Campus Menus, Ordering + More
2.4270 ratingsGet
- 3
Eatery – Cornell Dining
Cornell AppDev
4.7744 ratingsGet
- 4
College Menus
Dining Hall Menus and Hours
3.73 ratingsGet
- 5
OpenTable
Find Restaurant Reservations
4.95.6M ratingsGet
Your taps
Where the taps went
- OpenTable3/6
- Eat UNCyou2/6
- Eatery – Cornell Dining1/6
Fix these first
5 changes, in order of impact.
Rating count vs the top 5
You have 2 ratings against a top-5 median of 700. Under about 25 ratings, even a 4.8 average reads as unproven. This is a volume problem, not a quality one. Ask for ratings in-app at a moment the user is happy. iOS shows no download counts, so your rating count is the only popularity proof a stranger can see.
conversionIndustry consensusApp name character use
Your app name is only 7 characters. 23 of your 30 highest-value indexed characters are doing nothing. A brand name alone gets found by people who already know you. Add the words everyone else searches. Spend the rest of your 30 characters on one specific word people actually search for.
visibilityApple-documentedCross-index locales unused
You're publishing in one language, and the United States storefront supports 9 more. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 1,440 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic, Chinese (Simplified), Chinese (Traditional), French, Korean, Portuguese (Brazil), Russian, Spanish (Mexico), Vietnamese. Add metadata in your storefront's additional supported languages. Each one is another 160 indexable characters (30 name + 30 subtitle + 100 keywords) in the same storefront.
visibilityIndustry consensusNo functional word in name + subtitle
Nothing in your name or subtitle says what the app actually does. It reads as a brand plus adjectives. Those 60 characters are the only text on your search card, so a stranger has to guess, and Apple's text matching has nothing to work with. Put one word in your name or subtitle that says what the app does: the verb or the noun someone would type into search.
visibilityIndustry consensusScreenshot count
+10–20% est.You have 4 screenshots out of a possible 10. Most top apps run five. The extra ones cost you nothing and carry the story for the 40% of visitors who actually scroll. Ship at least 5 screenshots, and never fewer than 3. The first 1–3 are the entire search-result unit for the ~65% of downloads that happen straight from search.
conversionStrong evidence
What simulated users said
4 of 6 would tap your card; 4 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“A perfect score on two opinions tells me nothing, and I'm not installing something to be the third person to find out if it actually works.”
- The card
- would not tap
- The page
- did not open it
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“I need to see what happens when more people use this, not just whether two people happened to like it.”
- The card
- would not tap
- The page
- did not open it
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“It's free with no hidden stuff, the rating is solid, and I can actually see what I'm eating — that's worth trying.”
- The card
- would tap
- The page
- would install
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“It's free, no subscriptions hiding in the fine print, and the screenshots show it actually does what it says.”
- The card
- would tap
- The page
- would install
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“The icon looks current and the first screenshot makes it obvious what the app does, so I'd tap it.”
- The card
- would tap
- The page
- would install
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“This is exactly the kind of thing I'd actually use on campus — see what's for breakfast before I drag myself to the dining hall.”
- The card
- would tap
- The page
- would install