Videos, creators & friends
Your score
Strong. 7 of 43 checks need attention.
Photo & Video · US
- Discoverability79.4
Top 5 for 1 of 6 terms · 71% of characters
- First impression75.8
icon 94, shot 1 75, subtitle 60 of 100
- Credibility89.5
4.7★ from 29.5M ratings
- Clarity92.9
6 of 6 viewers described it correctly
- Competitiveness84.7
Shelf picks flipped on order, no preference · 73rd pct
Working
- You have a subtitle. Good, most indie apps don't.
- Your subtitle uses 26 of 30 characters. Well spent.
Not working
- Your app name is only 9 characters. 21 of your 30 highest-value indexed characters are doing nothing. A brand name alone gets found by people who already know you. Add the words everyone else searches.
- You're covering 8 of the 9 additional languages the United States storefront supports. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 160 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic.
Leaderboard rank
See the full board →- #6Shazam: Find Music & Concerts83.6
- #7Instagramthis app83.5
- #8AllTrails: Hike, Bike & Run83.5
The shelf
3 of 3 simulated users picked a rival off this row.
Search results · US · Photo & Video
They were asked to find: “You want your photos to look noticeably better without learning a proper editor.”
- You1
Instagram
Videos, creators & friends
4.729M ratingsGetIn-App Purchases
Skeptical Researcher passed: “No 1-star reviews visible on this card to check first.”
- 2
YouTube Studio
Publish, Edit, Analyze, Reply
4.126K ratingsGet
- 3
Vimeo
Ad-Free Videos, Top Creators
4.512K ratingsGetIn-App Purchases
- 4
invideo AI: AI Video Generator
Create & edit videos with AI
4.628K ratingsGetIn-App Purchases
- 5
Zoomerang - Ai Video Maker
Templates: Reels & Stories
4.6173K ratingsGetIn-App Purchases
Your taps
Where the taps went
- YouTube Studio3/6
- Vimeo2/6
- Zoomerang - Ai Video Maker1/6
- Instagramyou0/6
Fix these first
5 changes, in order of impact.
App name character use
Your app name is only 9 characters. 21 of your 30 highest-value indexed characters are doing nothing. A brand name alone gets found by people who already know you. Add the words everyone else searches. Spend the rest of your 30 characters on one specific word people actually search for.
visibilityApple-documentedCross-index locales unused
You're covering 8 of the 9 additional languages the United States storefront supports. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 160 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic. Add metadata in your storefront's additional supported languages. Each one is another 160 indexable characters (30 name + 30 subtitle + 100 keywords) in the same storefront.
visibilityIndustry consensusYour page and your actual users are different people
Your page speaks to teens and students; your reviews come from privacy-sensitive users (29% of the reviews we could place).
conversionOur proposalDescription first sentence
Your first sentence is no word describing what the reader gets. It's the only line shown before "more", and under 2% of visitors ever tap "more". Rewrite it as one short statement of what someone gets out of the app. Rewrite the first sentence as one short outcome statement. It is the only line shown before 'more', and fewer than 2% of visitors ever tap 'more'.
conversionStrong evidenceDescription keyword stuffing
"instagram" appears 7 times in your 152-word description (4.6%). That's heading toward keyword stuffing, and iOS doesn't index the description at all. You're paying in readability for nothing. Stop repeating keywords in the description. It is not indexed on iOS, so stuffing it costs you readability and buys you nothing.
conversionIndustry consensus
What simulated users said
0 of 6 would tap your card; 0 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“I don't have the reviews in front of me, so I'm walking past this one.”
- The card
- would not tap
- The page
- did not open it
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“Every single review on this page is five stars, which means I'm not seeing the real picture.”
- The card
- would not tap
- The page
- did not open it
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“Icon looks fine but I'm not interested in another app that's going to feed me random videos and drain my time.”
- The card
- would not tap
- The page
- did not open it
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“I can see exactly what this is trying to do and it's not worth the hassle.”
- The card
- would not tap
- The page
- did not open it
Privacy Guardian
45, engineer · opens the privacy card before the screenshots
“I'd need to open the full page to read the privacy label before I'd even consider this one.”
- The card
- would not tap
- The page
- did not open it
Privacy Guardian
45, engineer · opens the privacy card before the screenshots
“I'm not signing up to have my health data, financial info, location, contacts, and search history all tied to one account.”
- The card
- would not tap
- The page
- did not open it