Expedia: Hotels, Flights, Cars
Trip planner & travel deals
Your score
Strong. 5 of 43 checks need attention.
Expedia: Hotels, Flights, Cars
Travel · US
- Discoverability86.7
Top 5 for 3 of 6 terms · 93% of characters
- First impression80.6
icon 100, shot 1 63, subtitle 85 of 100
- Credibility91.6
4.8★ from 5.9M ratings
- Clarity67.9
3 of 6 viewers described it correctly
- Competitiveness47.3
Picked 0 of 2 shelf runs · 62nd pct
Working
- Your app name uses 30 of 30 characters. That's a good use of the highest-weighted field you have.
- You have a subtitle. Good, most indie apps don't.
Not working
- Your name or subtitle repeats your category almost verbatim ("Travel"). Apple indexes your primary category already and explicitly tells you not to repeat those words. Spend those characters on something your category doesn't cover.
- You're covering 8 of the 9 additional languages the United States storefront supports. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 160 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Russian.
Leaderboard rank
See the full board →- #27Worms Zone .io — Hungry Snake78.7
- #28Expedia: Hotels, Flights, Carsthis app77.7
- #29Finch: Self-Care Pet77.6
The shelf
3 of 3 simulated users picked a rival off this row.
Search results · US · Travel
They were asked to find: “You are going somewhere new next month and want the trip to stay organised.”
- You1
Expedia: Hotels, Flights, Cars
Trip planner & travel deals
4.85.9M ratingsGet
Skeptical Researcher passed: “No 1-star reviews visible on the card, and the massive rating count (5.9M) makes me want to see what people actually complained about before trusting it.”
- 2
eDreams: Flights, hotels, cars
Find travel deals & vacation
4.550K ratingsGet
- 3
Booking.com: Hotels & Travel
Hotels, flights & car rentals
4.82.1M ratingsGet
- 4
momondo: Flights, Hotels, Cars
Find travel & vacation deals
4.939K ratingsGet
- 5
Priceline - Hotel, Car, Flight
Great deals & Travel Booking
4.81.1M ratingsGet
Your taps
Where the taps went
- momondo: Flights, Hotels, Cars3/6
- Booking.com: Hotels & Travel2/6
- Expedia: Hotels, Flights, Carsyou1/6
Fix these first
5 changes, in order of impact.
Category name repeated in name or subtitle
Your name or subtitle repeats your category almost verbatim ("Travel"). Apple indexes your primary category already and explicitly tells you not to repeat those words. Spend those characters on something your category doesn't cover. Drop the category words. Your primary category is already indexed, so repeating it buys nothing.
visibilityApple-documentedCross-index locales unused
You're covering 8 of the 9 additional languages the United States storefront supports. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 160 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Russian. Add metadata in your storefront's additional supported languages. Each one is another 160 indexable characters (30 name + 30 subtitle + 100 keywords) in the same storefront.
visibilityIndustry consensusApp preview video
+10–20% est.No preview video, so your first three screenshots carry the search card alone. Roughly 90% of even top-1,000 apps have never tested a video, so a decent one is still an unclaimed lever, as long as the poster frame stands on its own. Test one 15–30s preview whose poster frame stands on its own. A weak poster frame evicts a screenshot and is worse than no video.
conversionStrong evidenceDescription first sentence
Your first sentence is opens with your app name, which is already on screen above it. It's the only line shown before "more", and under 2% of visitors ever tap "more". Rewrite it as one short statement of what someone gets out of the app. Rewrite the first sentence as one short outcome statement. It is the only line shown before 'more', and fewer than 2% of visitors ever tap 'more'.
conversionStrong evidenceApp name is the weakest part of your listing
App name scores 50/100. Weakest: Title lists 'Hotels, Flights, Cars' as stacked keywords, not a natural phrase.. What the review actually saw: Title lists 'Hotels, Flights, Cars' as stacked keywords, not a natural phrase..
conversionOur proposal
What simulated users said
2 of 6 would tap your card; 2 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The rating is solid and the card looks professional, but I'm not going to find out the hard way if their refund policy is as much of a problem as it sounds like it could be.”
- The card
- would not tap
- The page
- did not open it
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The reviews I can see don't match their ratings, and I'm not tapping an app with nearly 6 million ratings without seeing what actually went wrong for people.”
- The card
- would not tap
- The page
- did not open it
Silver Adopter
68, retired teacher · capable, but scam-fearful
“This is the real Expedia — I know that name, the icon matches, and nearly six million people got there before me, so I'm not walking into a trap.”
- The card
- would tap
- The page
- would install
Silver Adopter
68, retired teacher · capable, but scam-fearful
“Nearly six million people have used this, the name is right there plain, and I can read what it does without squinting.”
- The card
- would tap
- The page
- would install
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“It says free but I can already see dollar signs all over the screenshots, which tells me the real cost is buried somewhere I'd have to dig for.”
- The card
- would not tap
- The page
- did not open it
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“Something's off when the reviews are full of complaints but everyone's clicking five stars anyway.”
- The card
- would not tap
- The page
- did not open it