Robinhood: Trading & Investing
Stocks, ETFs, Crypto & Options
Your score
Solid. 6 of 43 checks need attention.
Robinhood: Trading & Investing
Finance · US
- Discoverability81.1
Top 5 for 3 of 6 terms · 100% of characters
- First impression75.8
icon 100, shot 1 63, subtitle 70 of 100
- Credibility86.8
4.3★ from 4.8M ratings
- Clarity73.8
4 of 6 viewers described it correctly
- Competitiveness38.6
Picked 0 of 4 shelf runs · 59th pct
Working
- Your app name uses 30 of 30 characters. That's a good use of the highest-weighted field you have.
- You have a subtitle. Good, most indie apps don't.
Not working
- You're publishing in one language, and the United States storefront supports 9 more. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 1,440 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic, Chinese (Simplified), Chinese (Traditional), French, Korean, Portuguese (Brazil), Russian, Spanish (Mexico), Vietnamese.
- The word "robinhood" makes up 5.9% of your description: 23 times in 390 words. Descriptions aren't keyword-indexed on iOS, so this buys you exactly nothing in search and reads as spam to the few people who open it.
Leaderboard rank
See the full board →- #39Headspace: Sleep & Meditation73.4
- #40Robinhood: Trading & Investingthis app73.4
- #41Chiaro - AI Job Search71.2
The shelf
3 of 3 simulated users picked a rival off this row.
Search results · US · Finance
They were asked to find: “You want to see where your money is going without handing over more than you have to.”
- You1
Robinhood: Trading & Investing
Stocks, ETFs, Crypto & Options
4.34.8M ratingsGet
Skeptical Researcher passed: “4.3 is barely above my floor and with 4.8 million ratings that's a massive number of people reporting problems.”
- 2
Webull: Investing & Trading
Stocks, Options, Crypto, ETFs
4.7341K ratingsGetIn-App Purchases
- 3
E*TRADE: Invest. Trade. Save.
Stocks, ETFs, options, crypto
4.7381K ratingsGet
- 4
Public: Invest & Trade
Stocks, Crypto, Options, Bonds
4.785K ratingsGet
- 5
moomoo: Investing & Trading
Stocks, Options, ETFs & Crypto
4.737K ratingsGetIn-App Purchases
Your taps
Where the taps went
- E*TRADE: Invest. Trade. Save.4/6
- Public: Invest & Trade1/6
- moomoo: Investing & Trading1/6
- Robinhood: Trading & Investingyou0/6
Fix these first
5 changes, in order of impact.
Description keyword stuffing
The word "robinhood" makes up 5.9% of your description: 23 times in 390 words. Descriptions aren't keyword-indexed on iOS, so this buys you exactly nothing in search and reads as spam to the few people who open it. Stop repeating keywords in the description. It is not indexed on iOS, so stuffing it costs you readability and buys you nothing.
conversionIndustry consensusCross-index locales unused
You're publishing in one language, and the United States storefront supports 9 more. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 1,440 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic, Chinese (Simplified), Chinese (Traditional), French, Korean, Portuguese (Brazil), Russian, Spanish (Mexico), Vietnamese. Add metadata in your storefront's additional supported languages. Each one is another 160 indexable characters (30 name + 30 subtitle + 100 keywords) in the same storefront.
visibilityIndustry consensusYour page and your actual users are different people
Your page speaks to young professionals; your reviews come from prosumers and power users (27% of the reviews we could place).
conversionOur proposalDescription first sentence
Your first sentence is opens with your app name, which is already on screen above it. It's the only line shown before "more", and under 2% of visitors ever tap "more". Rewrite it as one short statement of what someone gets out of the app. Rewrite the first sentence as one short outcome statement. It is the only line shown before 'more', and fewer than 2% of visitors ever tap 'more'.
conversionStrong evidenceDescription line 1 is the weakest part of your listing
Description line 1 scores 50/100. Weakest: 'Robinhood helps you run your money your way' is vague, no concrete outcome stated.; Line 1 opens with the company name 'Robinhood helps you...' rather than a problem.. What the review actually saw: 'Robinhood helps you run your money your way' is vague, no concrete outcome stated..
conversionOur proposal
What simulated users said
2 of 6 would tap your card; 0 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“A 4.3 rating across nearly 5 million reviews tells me there's probably real trouble buried in there, and I'm not going further without seeing the complaints.”
- The card
- would not tap
- The page
- did not open it
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The rating is solid and the app does what it says, but I'm walking away because I can't see the 1-star reviews that would tell me whether this is actually trustworthy.”
- The card
- would not tap
- The page
- did not open it
Privacy Guardian
45, engineer · opens the privacy card before the screenshots
“This is a brokerage, not a utility, so I need to read what it actually collects before I sign up — and I'm not tapping to do that on a card.”
- The card
- would not tap
- The page
- did not open it
Privacy Guardian
45, engineer · opens the privacy card before the screenshots
“I don't need a brokerage that's also tracking my location and who's in my contacts list.”
- The card
- would not tap
- The page
- did not open it
Power User
31, developer · actually reads the description
“The screenshots show actual working features and real data, not just slogans, so I'm tapping to see what else is under the hood.”
- The card
- would tap
- The page
- did not open it
Power User
31, developer · actually reads the description
“The screenshots show real working features and data density, so I'm tapping in to read the full description and see what the charts actually let you do.”
- The card
- would tap
- The page
- did not open it