Lyft
One app. All the rides.
Your score
Elite. 8 of 43 checks need attention.
Lyft
Travel · US
- Discoverability77.1
Top 5 for 4 of 5 terms · 59% of characters
- First impression82.3
icon 72, shot 1 75, subtitle 100 of 100
- Credibility95.9
4.9★ from 17.6M ratings
- Clarity100
6 of 6 viewers described it correctly
- Competitiveness78.4
Picked 2 of 4 shelf runs · 69th pct
Working
- You have a subtitle. Good, most indie apps don't.
- Your name and subtitle aren't losing meaningful space to separators or emoji.
Not working
- Your app name is only 4 characters. 26 of your 30 highest-value indexed characters are doing nothing. A brand name alone gets found by people who already know you. Add the words everyone else searches.
- Nothing in your name or subtitle says what the app actually does. It reads as a brand plus adjectives. Those 60 characters are the only text on your search card, so a stranger has to guess, and Apple's text matching has nothing to work with.
Leaderboard rank
See the full board →- #1Waze Navigation & Live Traffic88.8
- #2Lyftthis app86.0
- #3Spotify: Music and Podcasts84.1
The shelf
2 of 3 simulated users picked a rival off this row.
Search results · US · Travel
They were asked to find: “You are going somewhere new next month and want the trip to stay organised.”
- You1
Lyft
One app. All the rides.
4.918M ratingsGet
Skeptical Researcher passed: “I cannot see any reviews on this card at all, only the aggregate rating, so I have nothing to check first and cannot vouch for it.”
- 2
inDrive. Save on city rides
Ride for less, drive for more!
4.8400K ratingsGet
- 3
Bolt: Request a Ride
Ride-hailing made easy
4.8177K ratingsGet
- 4
umob – all rides in one app
Bike, scooter, taxi & transit
2.210 ratingsGet
- 5
GOIN' - Rides for all
More rides, better access.
4.5180 ratingsGet
Your taps
Where the taps went
- Lyftyou3/6
- inDrive. Save on city rides2/6
- Bolt: Request a Ride1/6
Fix these first
5 changes, in order of impact.
App name character use
Your app name is only 4 characters. 26 of your 30 highest-value indexed characters are doing nothing. A brand name alone gets found by people who already know you. Add the words everyone else searches. Spend the rest of your 30 characters on one specific word people actually search for.
visibilityApple-documentedNo functional word in name + subtitle
Nothing in your name or subtitle says what the app actually does. It reads as a brand plus adjectives. Those 60 characters are the only text on your search card, so a stranger has to guess, and Apple's text matching has nothing to work with. Put one word in your name or subtitle that says what the app does: the verb or the noun someone would type into search.
visibilityIndustry consensusCross-index locales unused
You're covering 5 of the 9 additional languages the United States storefront supports. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 640 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic, Korean, Russian, Vietnamese. Add metadata in your storefront's additional supported languages. Each one is another 160 indexable characters (30 name + 30 subtitle + 100 keywords) in the same storefront.
visibilityIndustry consensusDescription keyword stuffing
The word "lyft" makes up 5.9% of your description: 6 times in 102 words. Descriptions aren't keyword-indexed on iOS, so this buys you exactly nothing in search and reads as spam to the few people who open it. Stop repeating keywords in the description. It is not indexed on iOS, so stuffing it costs you readability and buys you nothing.
conversionIndustry consensusYour page and your actual users are different people
Your page speaks to young professionals; your reviews come from budget-conscious users (59% of the reviews we could place).
conversionOur proposal
What simulated users said
2 of 6 would tap your card; 2 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The rating and screenshot look fine, but I have no way to see if people are actually having trouble with it, so I'm moving on.”
- The card
- would not tap
- The page
- would not install
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“A 4.9 average with 17 million ratings would normally grab me, but every review shown is five stars and the titles don't match the content, so I'm walking away without knowing what I'm actually getting into.”
- The card
- would not tap
- The page
- would not install
Silver Adopter
68, retired teacher · capable, but scam-fearful
“This is the real thing — I know that name and that pink logo, and nearly 18 million people have rated it, so I'm not going to accidentally download some knockoff.”
- The card
- would tap
- The page
- would install
Silver Adopter
68, retired teacher · capable, but scam-fearful
“Seventeen million people have used this already, so it's the real thing and it works.”
- The card
- would tap
- The page
- would install
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“Free with a download but you're still paying every single ride, so that's not really free to me.”
- The card
- would not tap
- The page
- did not open it
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“The app's free but the rides aren't, and I'm not installing something to discover I can't afford it.”
- The card
- would not tap
- The page
- did not open it