YouTube
Videos, Music and Live Streams
Your score
Strong. 4 of 43 checks need attention.
YouTube
Photo & Video · US
- Discoverability79.6
Top 5 for 2 of 6 terms · 79% of characters
- First impression80.6
icon 83, shot 1 88, subtitle 70 of 100
- Credibility89.8
4.7★ from 48.8M ratings
- Clarity70.2
4 of 6 viewers described it correctly
- Competitiveness50.5
Picked 0 of 6 shelf runs · 64th pct
Working
- You have a subtitle. Good, most indie apps don't.
- Your subtitle uses 30 of 30 characters. Well spent.
Not working
- Your name or subtitle contains "youtube". Apple's guidelines forbid packing metadata with other apps' names or trademarks, and Apple can change or reject the listing over it. Take it out.
- Your app name is only 7 characters. 23 of your 30 highest-value indexed characters are doing nothing. A brand name alone gets found by people who already know you. Add the words everyone else searches.
Leaderboard rank
See the full board →- #31Hermex76.1
- #32YouTubethis app75.9
- #33Peloton: Fitness & Workouts75.6
The shelf
3 of 3 simulated users picked a rival off this row.
Search results · US · Photo & Video
They were asked to find: “You want your photos to look noticeably better without learning a proper editor.”
- You1
YouTube
Videos, Music and Live Streams
4.749M ratingsGetIn-App Purchases
Skeptical Researcher passed: “YouTube's massive rating count means plenty of 1-star reviews exist on the full page that I'm not seeing here, and the reference material shows exactly the kind of complaints I'd need to read before trusting it.”
- 2
Likee - Video, Live, Chat
Short Video & Live Streams
4.5562K ratingsGetIn-App Purchases
- 3
CapCut: Photo & Video Editor
Video maker with music
4.61.1M ratingsGetIn-App Purchases
- 4
Video Lite
Browse, Play & Cast
4.8168K ratingsGetIn-App Purchases
- 5
InShot - Video Editor
Photo, Collage & Video Maker
4.82.5M ratingsGetIn-App Purchases
Your taps
Where the taps went
- InShot - Video Editor6/6
- YouTubeyou0/6
Fix these first
5 changes, in order of impact.
Competitor brand names in metadata
Your name or subtitle contains "youtube". Apple's guidelines forbid packing metadata with other apps' names or trademarks, and Apple can change or reject the listing over it. Take it out. Remove other companies' brand names from your metadata. This is a rejection risk, not just wasted characters.
visibilityApple-documentedApp name character use
Your app name is only 7 characters. 23 of your 30 highest-value indexed characters are doing nothing. A brand name alone gets found by people who already know you. Add the words everyone else searches. Spend the rest of your 30 characters on one specific word people actually search for.
visibilityApple-documentedYour page and your actual users are different people
Your page speaks to teens and students; your reviews come from budget-conscious users (30% of the reviews we could place).
conversionOur proposalDescription line 1 is the weakest part of your listing
Description line 1 scores 25/100. Weakest: Line 1 'Get the official YouTube app' states access, not an outcome; Line 1 opens with 'Get the official YouTube app' – boilerplate phrasing. What the review actually saw: Line 1 'Get the official YouTube app' states access, not an outcome.
conversionOur proposalFiller words in name or subtitle
You're spending about 4 characters on filler ("and"). Apple names these as words that add nothing. Swap them for a term someone would actually type. Cut the filler words and spend those characters on a search term.
visibilityApple-documented
What simulated users said
2 of 6 would tap your card; 0 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“I need to see the 1-star reviews before I decide on anything, and there's nothing here but the rating number.”
- The card
- would not tap
- The page
- did not open it
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“I'm not installing something with nearly 50 million ratings if I can't see what people are actually complaining about.”
- The card
- would not tap
- The page
- did not open it
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“I already have YouTube but I'll tap this to see if there's something different about the Shorts side of it.”
- The card
- would tap
- The page
- did not open it
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“I already know what YouTube is and the icon doesn't look old, so I'm tapping it.”
- The card
- would tap
- The page
- did not open it
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“Free with In-App Purchases means I'm going to hit a paywall, so I'm scrolling past.”
- The card
- would not tap
- The page
- did not open it
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“It's free until it isn't, and they've listed the same subscription five different ways to make sure I notice.”
- The card
- would not tap
- The page
- did not open it