MyFitnessPal: Calorie Counter
Workout & AI Nutrition Tracker
Your score
Strong. 3 of 43 checks need attention.
MyFitnessPal: Calorie Counter
Health & Fitness · US
- Discoverability84.1
Top 5 for 2 of 6 terms · 99% of characters
- First impression80.6
icon 100, shot 1 75, subtitle 70 of 100
- Credibility89.6
4.7★ from 2.4M ratings
- Clarity100
6 of 6 viewers described it correctly
- Competitiveness49.5
Picked 0 of 2 shelf runs · 71st pct
Working
- Your app name uses 29 of 30 characters. That's a good use of the highest-weighted field you have.
- You have a subtitle. Good, most indie apps don't.
Not working
- You're covering 7 of the 9 additional languages the United States storefront supports. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 320 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic, Vietnamese.
- The word "nutrition" makes up 6.9% of your description: 30 times in 433 words. Descriptions aren't keyword-indexed on iOS, so this buys you exactly nothing in search and reads as spam to the few people who open it.
Leaderboard rank
- #9Cal AI - Calorie Tracker81.5
- #10MyFitnessPal: Calorie Counterthis app81.5
- #11Letterboxd81.5
The shelf
3 of 3 simulated users picked a rival off this row.
Search results · US · Health & Fitness
They were asked to find: “You want to get moving again and you need something that will keep you at it past the second week.”
- You1
MyFitnessPal: Calorie Counter
Workout & AI Nutrition Tracker
4.72.4M ratingsGetIn-App Purchases
Skeptical Researcher passed: “2.3 million reviews is reassuring but that's a lot of noise; the screenshots look cluttered compared to the cleaner ones I'm seeing.”
- 2
Foodvisor - AI Calorie Counter
Diet Tracker for Weight Loss
4.617K ratingsGetIn-App Purchases
- 3
Calorie Counter - MyNetDiary
Food Nutrition Macro Tracker
4.8164K ratingsGetIn-App Purchases
- 4
Cal AI - Calorie Tracker
Food & Macro Counter
4.8361K ratingsGetIn-App Purchases
- 5
Cronometer: Calorie Counter
Nutrition, macro, diet tracker
4.897K ratingsGetIn-App Purchases
Your taps
Where the taps went
- Cal AI - Calorie Tracker4/6
- MyFitnessPal: Calorie Counteryou1/6
- Cronometer: Calorie Counter1/6
Fix these first
5 changes, in order of impact.
Description keyword stuffing
The word "nutrition" makes up 6.9% of your description: 30 times in 433 words. Descriptions aren't keyword-indexed on iOS, so this buys you exactly nothing in search and reads as spam to the few people who open it. Stop repeating keywords in the description. It is not indexed on iOS, so stuffing it costs you readability and buys you nothing.
conversionIndustry consensusYour page and your actual users are different people
Your page speaks to young professionals; your reviews come from budget-conscious users (52% of the reviews we could place).
conversionOur proposalCross-index locales unused
You're covering 7 of the 9 additional languages the United States storefront supports. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 320 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic, Vietnamese. Add metadata in your storefront's additional supported languages. Each one is another 160 indexable characters (30 name + 30 subtitle + 100 keywords) in the same storefront.
visibilityIndustry consensusApp preview video
+10–20% est.No preview video, so your first three screenshots carry the search card alone. Roughly 90% of even top-1,000 apps have never tested a video, so a decent one is still an unclaimed lever, as long as the poster frame stands on its own. Test one 15–30s preview whose poster frame stands on its own. A weak poster frame evicts a screenshot and is worse than no video.
conversionStrong evidencePreview video is the weakest part of your listing
Preview video scores 50/100. Weakest: no preview video, and none of the 5 benchmark rivals has one either; a good video measures +20–35% where it is used, so this is an opening rather than a gap. What the review actually saw: no preview video, and none of the 5 benchmark rivals has one either; a good video measures +20–35% where it is used, so this is an opening rather than a gap.
conversionOur proposal
What simulated users said
1 of 6 would tap your card; 0 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“Two million people can't all be wrong, and I need to see what's actually in the reviews before I decide, so I'm tapping in.”
- The card
- would tap
- The page
- would not install
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“That's a lot of disk space to give up just to log what I ate.”
- The card
- would not tap
- The page
- would not install
Privacy Guardian
45, engineer · opens the privacy card before the screenshots
“The app looks functional and the barcode scanner feature is useful, but I'm not tapping anything until I know what permissions it wants and whether I have to sign in.”
- The card
- would not tap
- The page
- did not open it
Privacy Guardian
45, engineer · opens the privacy card before the screenshots
“The feature set is solid and the ratings are real, but I'm not handing over my health history and contact information to fund their AI coach experiment.”
- The card
- would not tap
- The page
- did not open it
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“The rating is solid but I'm not trusting 'free' with a big IAP disclaimer when it's a nutrition tracker — those always hide the useful stuff.”
- The card
- would not tap
- The page
- did not open it
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“I'm not downloading something that lists the same subscription eight different ways at eight different prices.”
- The card
- would not tap
- The page
- did not open it