Spotify: Music and Podcasts
Songs, Playlists & Audiobooks
Your score
Elite. 6 of 43 checks need attention.
Spotify: Music and Podcasts
Music · US
- Discoverability84.2
Top 5 for 4 of 6 terms · 95% of characters
- First impression80.6
icon 100, shot 1 75, subtitle 70 of 100
- Credibility91.3
4.8★ from 41.9M ratings
- Clarity88.7
5 of 6 viewers described it correctly
- Competitiveness88
Picked 6 of 6 shelf runs · 77th pct
Working
- Your app name uses 27 of 30 characters. That's a good use of the highest-weighted field you have.
- You have a subtitle. Good, most indie apps don't.
Not working
- Your name or subtitle repeats your category almost verbatim ("Music"). Apple indexes your primary category already and explicitly tells you not to repeat those words. Spend those characters on something your category doesn't cover.
- "instagram", "tiktok" shows up in your description. Comparison claims about named competitors are a review risk, and in the keyword field they're also characters buying you nothing.
Leaderboard rank
See the full board →- #3Duolingo: Language Lessons86.7
- #4Spotify: Music and Podcaststhis app86.1
- #5Lyft86.0
The shelf
All 3 simulated users picked you off this row.
Search results · US · Music
They were asked to find: “You want to practise an instrument at home and actually improve.”
- You1
Spotify: Music and Podcasts
Songs, Playlists & Audiobooks
4.842M ratingsGet
- 2
Amazon Music: Songs & Podcasts
100 Million Songs, Ad-Free
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- 3
Anghami: Play Music & Podcasts
Stream new songs & live radio
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- 4
Deezer: Music Player, Podcast
Download, stream songs offline
4.737K ratingsGetIn-App Purchases
- 5
Pandora: Music & Podcasts
Streaming, Radio, Podcasts
4.811M ratingsGetIn-App Purchases
Your taps
Where the taps went
- Spotify: Music and Podcastsyou6/6
Fix these first
5 changes, in order of impact.
Your page and your actual users are different people
Your page speaks to casual gamers; your reviews come from budget-conscious users (55% of the reviews we could place).
conversionOur proposalCategory name repeated in name or subtitle
Your name or subtitle repeats your category almost verbatim ("Music"). Apple indexes your primary category already and explicitly tells you not to repeat those words. Spend those characters on something your category doesn't cover. Drop the category words. Your primary category is already indexed, so repeating it buys nothing.
visibilityApple-documentedCompetitor brand names in metadata
"instagram", "tiktok" shows up in your description. Comparison claims about named competitors are a review risk, and in the keyword field they're also characters buying you nothing. Remove other companies' brand names from your metadata. This is a rejection risk, not just wasted characters.
visibilityApple-documentedApp preview video
+10–20% est.No preview video, so your first three screenshots carry the search card alone. Roughly 90% of even top-1,000 apps have never tested a video, so a decent one is still an unclaimed lever, as long as the poster frame stands on its own. Test one 15–30s preview whose poster frame stands on its own. A weak poster frame evicts a screenshot and is worse than no video.
conversionStrong evidenceDescription keyword stuffing
"music" appears 16 times in your 341-word description (4.7%). That's heading toward keyword stuffing, and iOS doesn't index the description at all. You're paying in readability for nothing. Stop repeating keywords in the description. It is not indexed on iOS, so stuffing it costs you readability and buys you nothing.
conversionIndustry consensus
What simulated users said
2 of 6 would tap your card; 2 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“I need to see the 1-star reviews before I decide anything, and they're not here, so I'm scrolling.”
- The card
- would not tap
- The page
- would install
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“I see nothing but 5-star reviews here, a 4.8 rating with 41 million people backing it up, and the app does exactly what I need it to do.”
- The card
- would tap
- The page
- would install
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“It says free but I know how this goes, and I'm not dealing with that.”
- The card
- would not tap
- The page
- would not install
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“Free is free until it isn't, and everything here is pointing at 'upgrade now.'”
- The card
- would not tap
- The page
- would not install
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“This is the one app literally everyone I know already uses, so there's nothing new here for me to discover.”
- The card
- would not tap
- The page
- would install
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“Icon looks fresh, first screenshot shows exactly what I'm getting, 4.8 stars with 41 million ratings means it actually works, and it's free — I'm tapping it.”
- The card
- would tap
- The page
- would install